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Importance of blogging in SEO

In this competitive era when every brand and business, whether they are big or small, using many marketing tools to attract more customers and boost up their business, are also realizing that blogging is not just a way to share opinions, ideas and thoughts, but is really essential for creating brand awareness, developing a business, growing a loyal fan base and building a brand. Blogging helps in improving the Seo value of the website and blogging is proved to be the most cost-effective mode of brand promotion.

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 1- Increases your SERPs:
Blogging improves organic search visibility and increases website traffic. Use keywords in your blogs as keywords and topics on your website are a significant way through which Google and other search engines find your site for these searched words. Each blog post provides one more indexed page on your website, which provide one more opportunity  to increase your SERPs.

2- Develops better relationship with customers:
Blogs are much more than sharing ideas. They allow you to connect with your targeted audience in a way that businesses have never been able to do in the past and also give you an opportunity to build up trust. Blog posts should be informative and helpful to customers. Your blog posts give you an opportunity to share ideas and thoughts about your business which helps in developing better relationship with customers.

3- Drives traffic to website:
Use blogging as a marketing tactic to drive high traffic to your website. Blogging provide opportunity for your website to show up in search engines and drive traffic to your website in organic search. High quality blogs with relevant keywords will generate more incoming links to your website and increase website traffic.
4- Helps in building a brand:
A well-written blog can build and strengthen a brand that people can trust and increase loyalty from customers. At the same time, a good blog also helps a brand to pass on information and tools to its users and increases brand’s likeability. A blog is an excellent SEO tactic that allows websites to build their brand. High quality contents raise brand awareness and build brand’s reputation.
5- Blogging Builds a Strong Social Media Presence:
Quality blog give you valid material to share on social networking sites and if your content is truly remarkable, your social network will share and promote it. When you produce the most valuable content into your blog and share it on your social networking accounts, it helps showcase your business and website, which brings in more customers for your business and also builds a strong social media presence. Blogging connects the commercial life to personal through social media networking sites.

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