Skip to main content

5 Digital marketing trends for 2018

This piece of writing is about the latest trends of digital marketing that will be used in 2018 which you have seen initially in 2017 but now they are ready to rule. To remain above the traditional marketing curve, you have to get the current updates related to digital marketing. As advanced technology is bringing new experiences for the people, you better prepare to integrate these novel marketing strategies to catch the glance of your audience first.

1- Digital stories for touching experience:

‘Stories’ are gaining popularity with each passing day. It is mainly a feature of social media realm and it is about sharing short videos. Instagram, Snapchat and YouTube have already adopted the trend while Facebook and Whatsapp are on the way to join the race. Stories provide the fun way of conveying the moments with others and it also does not take much time to watch.
Seeing the popularity, it can be predicted that stories are going to be a chief part of digital marketing this year.

2- Chatbots win the communication with the target audience:

Keeping customer care staff for 24-hour service can cost you more but on the other side, chatbots can bring a huge benefit to your brand. Artificial intelligence provides a more humanized way to communicate with customers, reply to their queries and inform them of your new updates. Chatbots are used more than 50% for customer service and the usage will increase to 90% within 2-3 years.

3- Fuel your promotional campaign with videos: 

  • 60% of the users already claim that they used to watch video content more than written content.
  • Billions of videos are being watched each day on YouTube and other social media sites.
Well, the stats are quite compelling!
From simple videos to GIFs, stories or 360 videos the brands are developing the strategies to use these for marketing purpose.

4- Influencers as a strong bridge between customers and brands:

This marketing tactic is quite understandable and impressive. It pivots around celebrities and the famous personalities having millions of followers. It will help the brands build a lasting relationship with the customers. Another essential facet is credibility and trust, so naturally, a million followers of a special person will find that brand trustful and authentic.
It creates a psychological pressure on the followers or the fans of celebrity to give importance to that brand. Chiara Ferragni is a famous designer and an influencer collaborated with the popular brand ‘Pantene’.

5- Use all the elements to personalize your brand:

The personalization concept is getting more demand as the online business trend is expanding. Either it is your website content, customer service or marketing plans, personalization should be the top priority. It makes the customers feel more connected to the business and creates a sense of authenticity towards the brand.

Nadkaar is a Dubai based web design/development and SEO company providing the tailored marketing solution according to your business. The expert team utilizes their knowledge and experience to develop unique and impressive strategies for your brand marketing.

Article By: Nadkaar
Blog Link: 5 Digital marketing trends for 2018

Comments

Post a Comment

Popular posts from this blog

How to make PR work for you

The digital era has transformed global business needs and many PR agencies have been forced to dust off their cobwebs and adapt to the complicated world of online content. So is traditional PR still relevant I hear you cry? The short answer is yes! Getting your story heard in the digital age may seem daunting but the same rules still apply; good old-fashioned PR and the practices that made it so effective in the first place still at the very core of it all. Understanding exactly what media and messaging an audience wants to engage with is what matters most and all you really need to do is give things a digital twist to ensure your message is actually heard. But doesn’t PR cost a lot of money? The good news is that PR doesn’t have to cost an arm and a leg.  You don’t need to appoint a flashy high-priced agency that delights in racking up big bills and bombarding journalists with countless emails that will probably go straight to spam. Here are five tips to get you started. 1-...
1 comment
Read more

Top 6 SEO Tips

SEO is the process of improving the visibility of a website in organic search results and is used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results of a search engine (SERP). SEOEXPERTS.AE  is one of the fastest growing companies in Dubai for SEO. Get in touch with us today to discuss how we can bring your website in googles’s first page. Here are some Seo tips that help to boost your SEO rankings. 1-   Finding the Right Keywords: Keywords play vital role in driving high traffic to any business website. Make sure you choose right keywords that will lead searchers to your site. Correct keywords are relevant to your goals in attracting the right audience and in receiving high number of enquiries. Ensure all your webpages are easy to navigate and filled with relevant keywords. 2- Focusing on Content: Content is king in Seo. Content should be rich in keywords that your customers use when searching...
Post a Comment
Read more

Best ways to prevent dirt from accumulating on floors

Dust is made up of all kinds of particles including dead skin cells, fibers from cloth or paper and dirt mites, etc. Dust can lead to allergy and other health problems. You cannot prevent dust from entering your home, but you can prevent them from affecting you. You can make your environment better by following these simple ways: 1- Use Entrance mats: Entrance mat is the first and foremost preventive measure in your cleaning process. Doormats in front of your doors provide you to clean your shoes before entering the house, which help to reduce the amount of dirt, germs and bacteria you take inside. keep your mats clean all the time, wash them on a regular basis and dust them off regularly. 2- Take off shoes outside the house: Most of the dirt that gets tracked over floors comes from outdoor dirt and grime that stick on your shoes. At the door, set out a basket or cabinet for slippers and encourage your family members to take off shoes outside the door. It help in reduc...
Post a Comment
Read more