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What Will Be Trendy On Facebook Marketing In 2018?

Social media sites are the first focus of marketers and businesses for promotional campaigns and marketing of the brands. Facebook marketing is a cost-effective and result-driven strategy which pays off the efforts and lead the brand on the track of high visibility and authority. That’s why you should keep a sharp eye on the trends in Facebook marketing in 2018.

Live on Facebook:

It enables the user to interact in real-time with brands creating a strong connection with the target audience. A successful promotional campaign can be done by scheduling for the upcoming live videos on your profile, it will make the customers aware of your video releasing. Updates of the latest arrivals can be announced with Facebook live videos.

Video-the ‘most wanted’ in digital content:

Videos are the major source of interaction and have increased by 50% in 2017 than past years as studied by Search engine Journal. More than 80% of Facebook users claim that they like to watch videos than blog posts or content. It is the best time to jump for Facebook marketing at the very first this year as it can make the unparalleled association between your brand and your target audience if done in an optimized way.

Growing use of AR/VR in 2018:

The fast-growing use of augmented and virtual reality has given us the candid view of what will be the next. Facebook has also announced that new year will be the era of the latest and exciting domain in Facebook interactions. The 3D platform can be designed by 2D images and the user can interact with the friends using real-time visuals. This viral platform can be smartly used for the marketing of your business due to its interesting visuals and engaging nature.

GIFS for marketing:

The importance of the video is undeniable and short videos can transfer the message in more powerful manner. GIFs are the medium which does not require much effort as videos, consume less time and has the sharing rate of 1 billion GIFs each day. Effective Facebook GIF ads should be smooth, simple and impressive. Know thoroughly about the GIFs and then post them periodically on Facebook can greatly enhance the viewing and sharing of your visual content. New ways of promotions are always appreciated by the users and at the same time draw the picture of your business as lively and trust-able.

Chatbots will be on the way of high popularity:

On Facebook messenger, the chatbots are knotting the powerful bonds between customers and the brands. Addressing the basic queries of the customers and informing them of your products are now chief part of the customer service to turn smooth revenue towards your business. Personalized tone can be amplified by adding a character and focus on keeping it simple and professional.


For seamless and impactful Facebook marketing in Dubai, contact Seoexperts - a renown social media marketing company. Having experienced and expert marketers it caters efficient Facebook marketing services for your business growth.

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