Skip to main content

 Worst Marketing Mistakes that you should avoid

The fast evolving and new trends of digital marketing make it difficult to keep the right pace. To catch and adopt the latest change, most of the business owners tangled into the mistakes that take the brands down. It is good to keep eyes on the future trends but it is wiser to learn from the past mistakes and then devise a new marketing strategy for your business.
A well-planned marketing strategy does not give you instant results but it is related to the long-term benefits that allow the businesses to stay not at the top always but at least at the dominant position. Repeated mistakes will cost you by money, time and resources so it is better to save them and use on tested and proven marketing approaches.

No clear objectives:

A marketing plan that accomplishes the success has clearly defined goals and purposes. The major objective of each business is to increase the return on investment and revenues. But that does not mean to ignore the essential details of a business. Setting goals are the first line of considering, executing and monitoring the tailored strategy that helps you to move in the right direction.

Fail to identify your real audience:

Whether it is social media, email marketing or online advertisements, you need to be focused on the target audience. No matter how carefully you develop a plan and the money you spent but if you are targeting the wrong audience, all your efforts will go in vain. Gather the details of your audience, their interests, demographics and tracking information to know about them. What do they need? Which keywords do they use for searching? What attracts them?
Understanding these points will help you to plan a results-driven strategy.

Adopt the trendy strategy without understanding your needs:

Prior to implementing any marketing strategy, you should have a candid understanding of your business requirements in mind. The most common mistakes brands do is to go for the latest trend or technology that hit the marketing realm without knowing whether they need it or not. Maybe the latest trend conflicts with your current successful marketing approach or do not work for you as compared to others so always,
‘Think before you execute’.

Not measuring the results:

Analytics and the measuring of the results are the necessity to the execution of an optimized plan. Imagine the whole picture and assess which tactics are working and which ones are restraining the progression. Check the sources and leads that are driving qualified traffic, click rates and identify the new platforms for marketing.
Continuous monitoring and analysis enable you to go for the most tailored approaches and explore new opportunities.


An insightful marketing plan can make your advertising campaigns successful and give significant benefits in the future. Yasir Jamal has a decade experience in web development and marketing in Dubai-UAE. Having expertise in this domain, he has successfully completed many projects. For digital marketing consultation and hiring for projects, contact Yasir Jamal.

Article By: YasirJamal
Blog Link:  Worst Marketing Mistakes that you should avoid

Comments

Post a Comment

Popular posts from this blog

5 Key Points to Consider for Ecommerce Startup

Before attaining success, a startup business goes through various ups and downs and for seamless growth a sense of adaption and flexibility is a necessity. For beginners, it seems to have a difficult entry in a competitive market but considering few proven points in mind can help you a lot. 1. Slim Your Focus Initially Then Gradually Grow: Launching an e-commerce business does not bring you an overnight success. You may have a great idea but it is possible that it is been implemented before. So it will be ideal if you break down that big idea into smaller pieces, focus on them and set off with small. One of the major pluses of doing it is less competition. Give all your attention on a basic niche, master in it and then slowly expand your business. In this way you can experience what tactics are good for you then grow further following those basic ones along new strategies. 2. Use Experience Comes First But Design is Worthy Too:  Design attracts the attention first. A...
Post a Comment
Read more

What is more crucial in Web Development, Strategy or Design?

This question has been the point of conflict between web designers and web strategist for many years and still unresolved! Well, design and strategy both hold the imperative position in the development of a website that functions optimally from each aspect.    Design: 1- It defines the brand’s identity: The design is the visual face of your website. The design is the first element your target audience comes across when visiting your website. A website that is nicely designed and fulfills the requirements of the business imparts a positive impression on your visitors. The logo is a trademark of your business and the professional designs of the business stationery or websites build the identity of a business. This unique identity makes it distinct from the others and reflects what the business is all about. 2- Represent the values: Whether a business is small or established, it has its own values, visions, goals and promises. The professional and custom design of a...
Post a Comment
Read more

5 Shocking Facts About SEO

There is a constant war which SEO strategy works better than other. Brands implement those according to need but some shocking facts might startle you in surprise and may drive you to rethink about the strategies!     1- There are more than 50% Chance of Getting on Top if Have Video on Landing Page:  The most popular search engine ‘Google’ is ranking the websites having videos on the first page of SERPs. It has been found from the studies that videos get 70% more attention than a text. Well, people like to trust the websites having videos as it creates a sense of authenticity. One advantage of video is that it can interact with the audience in a variety of creative ways. You can inform your audience in an influential manner if you are using video as message conveyor. People can easily share it on different media generating leads to your website.  2-  75% of Users Never Scroll Further Than the First Page:  It is a bitter fact but it is true. In thi...
Post a Comment
Read more