Skip to main content

Guide to Successful Email Marketing

Today, email marketing campaigns are important and more complicated to manage. Following are the points to guide you for successful email marketing campaign.

Build Relationship by Sending Relevant Content:

Your subscriber signs up and accepts receiving your emails means you now got a chance and using it strategically, intended results can be acquired. When your subscriber accepts for daily mail receiving, you should send daily with a different but relevant message each time, if you don’t then it may be a loss for you. Bring automated messages into work and create an engaging and attractive flow of emails that have introductory messages in the first mail then inform them about your offers, products, services etc.  Share the content of their interest or is there a new blog post? Send them! Too many emails may ruin your reputation; try sending with 2-3 days gap. This balanced emailing technique will prevent you from dropping the relationship with the subscriber.

Ask for Permission Before Sending an Email:

Email is an area which is ours but frequently invaded by many newsletters, posts or irrelevant messages. For the reader, you are same as others and most likely your emails are being deleted unless you show some difference. First, ask for their email addresses and the best way to do that is by offering those free coupons, free trials, articles, white papers etc. If you want to go a step ahead, provide your subscriber with specific information about what they will get when subscribing. For websites, a captivating designed page that has subscription form or a code works.

Manage the Complaints:

Just sending the emails is not sufficient; you have to manage complaints, unsubscribers and bounce emails. Bounces are temporary or permanent bounces occurred due to invalid email addresses or non-existent users. These permanent or hard bounces will filter your emails and block them. Your email service provider when getting a negative response, there are chances of account suspension. It is good for your business health to delete those emails addresses from your list immediately. Unsubscribing is another ‘instant attention’ issue, if remain unsolved your reader may report it a spam, projecting a negative shade on your reputation and ISPs will ban your emails. So the cleaner the list, the better will be the response.

Segmented Emailing:

Categorize the audience according to their age, gender, jobs; interests will greatly aid you to gain a positive response from the reader. The purpose of segmentation is to be more targeted. Existing customers already know about your business, they are more interested in new offers; new products so do not lose them by sending same emails as prospects. In this way, you will be able to send emails according to their demands and interests.

Be Confident for 100% Deliverability by Follow-Ups:

The reporting of 100% deliverability really means 100%? Your email service provider will send reports showing that but what if 20% or 30% are not making space in subscribers’ inbox rather going to spam folder? This situation may increase your spam rate. Fortunately, different email delivery testing tools are available in the market that also helps you track the mail delivery problems.


Seoexperts is the leading SEO company in Dubai, the provider of excellent SEO services in Dubai which also includes email marketing to grow your business.

Comments

Post a Comment

Popular posts from this blog

5 Shocking Facts About SEO

There is a constant war which SEO strategy works better than other. Brands implement those according to need but some shocking facts might startle you in surprise and may drive you to rethink about the strategies!     1- There are more than 50% Chance of Getting on Top if Have Video on Landing Page:  The most popular search engine ‘Google’ is ranking the websites having videos on the first page of SERPs. It has been found from the studies that videos get 70% more attention than a text. Well, people like to trust the websites having videos as it creates a sense of authenticity. One advantage of video is that it can interact with the audience in a variety of creative ways. You can inform your audience in an influential manner if you are using video as message conveyor. People can easily share it on different media generating leads to your website.  2-  75% of Users Never Scroll Further Than the First Page:  It is a bitter fact but it is true. In thi...
Post a Comment
Read more

Top 6 SEO Tips

SEO is the process of improving the visibility of a website in organic search results and is used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results of a search engine (SERP). SEOEXPERTS.AE  is one of the fastest growing companies in Dubai for SEO. Get in touch with us today to discuss how we can bring your website in googles’s first page. Here are some Seo tips that help to boost your SEO rankings. 1-   Finding the Right Keywords: Keywords play vital role in driving high traffic to any business website. Make sure you choose right keywords that will lead searchers to your site. Correct keywords are relevant to your goals in attracting the right audience and in receiving high number of enquiries. Ensure all your webpages are easy to navigate and filled with relevant keywords. 2- Focusing on Content: Content is king in Seo. Content should be rich in keywords that your customers use when searching...
Post a Comment
Read more

Best ways to prevent dirt from accumulating on floors

Dust is made up of all kinds of particles including dead skin cells, fibers from cloth or paper and dirt mites, etc. Dust can lead to allergy and other health problems. You cannot prevent dust from entering your home, but you can prevent them from affecting you. You can make your environment better by following these simple ways: 1- Use Entrance mats: Entrance mat is the first and foremost preventive measure in your cleaning process. Doormats in front of your doors provide you to clean your shoes before entering the house, which help to reduce the amount of dirt, germs and bacteria you take inside. keep your mats clean all the time, wash them on a regular basis and dust them off regularly. 2- Take off shoes outside the house: Most of the dirt that gets tracked over floors comes from outdoor dirt and grime that stick on your shoes. At the door, set out a basket or cabinet for slippers and encourage your family members to take off shoes outside the door. It help in reduc...
Post a Comment
Read more