Alisha Balushi

As we advance in the digital age, many possibilities of running successful branding campaigns have unleashed. Various channels have opened to reach the audience and interact with the customers in an effective way. Though multiple channels are available for branding, the digital market also has become competitive at the same pace that made the performance tracking even more imperative. Negligence to the monitoring of branding campaigns can take your brand behind the screen as with many competitors in the market, it will not take much time to become out of the sight where you are unable to reach your audience. Founding or building a brand takes sweat and hard work so periodically keep check for the success measures of your brand to notice where are you standing now and what is required to reach the goal or sustain a dominant position in the market. Website traffic: Right metrics of successful branding includes monitoring the direct traffic to your website that does not need a so

The term ’influencer marketing’ is often considered as the marketing through celebrities or people having a large online following. But there is a misconception so let’s clear it first that what this buzz word actually is? What is influential marketing? Influencers are not necessarily the celebrities or not the people with ‘just’ mass following. They are the famous personalities having knowledge and expertise in a specific field and can influence the minds of the followers to take particular decisions. People trust them and value their words. Influential marketing is collaborating with these influencers to attract the attention of their followers. It is like taking advantage of their credibility to divert the mindset of their followers in your favour. To promote your products or services with big faces does not mean that your efforts will bring an overnight change but in fact, the change is slow but worthy.  It takes time to drive the loyal audience to know about your busine

Among millions of blog posts that are published each day, what are the ways that are required to make your post distinct and attractive to the readers? Which elements have powerful impact on the minds of people and how to develop a unique writing style which stands you out from others? The chief rule of blog writing is ‘first write then edit’. Too much planning will just ruin the amazing ideas that come to your mind and distract you from generating a great content. Want to be a pro at blogging? Follow these tips and write a perfect blog post. Choose simple clean yet striking design and layout: The clean, simple and neat page encourages the audience to read your post while messy page and heavy designs do the opposite. There is a never-ending debate on the designs of a website but simplicity always wins. Make your post clutter free by removing the sidebars, making the navigation menus simple, adding points and paragraphs that will make it easy to read. Create a distinct styl

Facebook is not an unknown word but actually, it is most popular especially among the people of all the demography. People like to connect with new friends through this channel. Facebook is one of the social media sites that have billions of the users all across the globe. This large community of users has made this platform lucrative for the marketing of brands. Today marketing plan is considered as incomplete without the promotional campaigns on Facebook. A successful campaign required a unique and attractive page with regular updates and posts relevant to the business. But your efforts will only be fruitful when your business page engages with the wide audience which like and shares your posts. Use of high-quality images with attention-grabbing visuals: It is an undisputed talk that an attractive picture or an image catches the attention of the viewer quickly. Therefore you should not ignore adding the high-quality image, informative infographic or a captivating illustration

Brands need to be human. That’s right, I said it. Consumers today expect brands to communicate how and where they want them to; and they have every right to. A dramatic shift in power is what has created this expectation. People are in control and that makes it difficult to determine how best to get your messages out there and how best to reach the individuals you want to engage with. It’s no longer b2b or even b2c - it’s human to human . The fact is that businesses do not have emotion. Products do not have emotion. But humans do, and they want to feel something. Humans aren’t perfect, but they are relatable. And what do humans want? They want to interact, to be noticed, to be needed, to feel special, to feel comfortable; the list goes on, but it all boils down to one thing. Your brand needs a personality that appeals to your consumers’ emotional needs. Brand personality is an important dimension of brand equity because, like human personality, it is both differentiating an

In this digital era, more and more businesses are turning to provide a better experience to the customers and many brands are still striving to connect with the customers effectively using different approaches. This challenge is pushing the brands to discover new ways for improving the previous tactics to attract more traffic as 86% of the customers prefer customer experience more than products while choosing the business to purchase from. Understand what your customers expect: Customers are expecting more from the brands therefore, it has become crucial for the businesses to know the requirements of the customers and provide what is needed and expected. There is a clear difference between a need and expectation but the growing digital market has made the environment highly competitive that customer expectations are becoming a major requirement for the brands to meet. If the expectation is not met then the efforts of delivering desired experience will fail. Live chats: More

Keyword research or the use of specific keywords is the core element that is considered when working with search engine optimization. Other than the traditional strategies of search engine optimization, the structure of a website is also vital for easy readability and therefore ranking of your website on search engines. Many businesses do not an emphasis on the website structure. In fact, an organized website which has all the information in an easily accessible place enhances the user experience and help in reducing the bounce rate. Internal links: A good navigational experience is provided to the users by placing the keyword rich links in a way that does not affect the structure of a website. Arranging the web pages on a large site is challenging but extremely crucial to do. Search engines favour those websites for ranking which have easily accessible web pages that are connected with targeted keywords. URLs: An ideal URL does not have many special characters other than d

A peaceful and quiet house is what we all try hard to get? A car honking, the stretching sound of tires or somewhere music is playing. Amidst of all these sounds we got stuck in crazy noises. Several methods are out there to make the house soundproof but it doesn’t feel better to spend a lot on soundproofing equipment. There are many simple choices that really work in minimizing the noise and help you get a peaceful house! Bookshelves : Are you an avid reader?  If yes then good news for you! Bookshelves can reduce the noise of the room as they create a barrier for the noise to enter. While making a book shelve, do not leave many empty spaces and gaps. The sound makes its way through small holes and filling these spaces work wonders in creating a beautiful and calm environment. So enjoy reading books in quiet place. Fill the cracks and gaps: Cracks, gaps, openings and holes are the hidden source of the noise. Taking other measures to soundproof the house but leaving gaps?

Wooden furniture features every house. We cannot even imagine a house without wooden tables at the least. Wooden furniture is popularly known for an aesthetic look with durability but it is also prone to scratches and cracks. To make your wooden furniture shine for long, use these methods to get rid of unsightly marks and deep cracks. Black tea or coffee gives great results for minor scratches: The eminent benefit of using back tea or coffee for wood furniture scratches is the setting of colour shade you required. You can add the coffee or tea according to the colour of furniture. For example, if you are dealing with light coloured furniture, use one or two pinches of coffee or tea leaves in boiled water and vice versa. First, clean the area with a cleaning solution of dishwasher and water. Soak a soft cloth with this solution and gently clean the surface. Let it dry completely before you apply the ‘winner tea or coffee’. Dip the cotton in tea and apply to the scratches area ca

The biggest problem of living in a small house or apartment is keeping your stuff organized and managed. You cannot throw or put the stuff anywhere you want as your house will then become a messy space rather than a clean one called as ‘home’. For everyone, a clutter-free home is like a heaven where you can rest or relax but a dirty house will do the opposite. Here are few mistakes that must be avoided to keep a comfortable environment in your house and your guests will accept your smart organizing abilities! Think for extra space too! Ok so you move into a new house and the first thing that strikes your mind is ‘where do I arrange my stuff?’ You will go for making the space for the things you have now but of course, you are going to live here so you will buy new things in future. Keeping a little extra space will help you in organizing new stuff but also make the area roomy and not seems like the things are going to fall on you. Neglecting the top spaces: You might consider

The cleaning and organization hacks work as a blessing as they help to get rid of the messy and cluttered space. Old stuff can be reused in order to keep things at the right place to make the home as good as we always want it. A clean and neat place effects in a positive manner on the mental health and uplifts your mood. The best thing is, you do not need to take much time to apply these hacks because the things that are going to be reused already present in the house and you just have to use it for another purpose. Check out these new organization and cleaning hacks to make your daily routine tasks simpler and easier! 1- Magazine holders are new storage solutions: Magazine holders are not just meant to hold magazines, there are other uses too. Fix the holder to your cabinet and now it can be your new storage for bathroom products. It can also be used for keeping other items. 2- Use toilet paper roll for messy wires: While using electronic devices and appliances you cannot g

Tracking the competitor’s strategy on social media is not the latest marketing tactic. With the popularity of social media marketing, the monitoring became an important part. Thanks to the amazing features of social media that allow the marketers to get insights and devise the strategy according to it. Maybe your competitors are dealing with the audience in a unique way and share the content that represents the same niche but with a different approach! The chief thing that makes difference is the perspective that is making your competitor more popular than you. Do your research: Check for your competitor’s audience and understand the approaches which are used by them to attract the audience. Technology will help you in analyzing the statistics and deliver you the data for deep research. Chase your competitors so’ follow them’: This is the simplest way to keep an eye on your competitors. Check for their presence on various social media sites like Facebook, Twitter, Pinter

It’s true that in the past few years Twitter is not doing very good. The number of followers is dropping down constantly and Twitter does not seem to handle this bad situation. Recently a news surfaced that a leading actor has warned Twitter to delete his Twitter account due to constant lost of followers which come down from 33 million to 32.9 and still falling. If this happens to continue and millions-follower celebrities are going to leave this microblogging platform then the day is not very far when Twitter will actually shut down. This blue bird started chirping in 2006 and dreamt to go higher but could not counter the bad situation successfully till yet. It actually has lost millions of followers: Reports showed that from 2013 to 2017 in the U.S, Twitter was not used by the businesses as much for marketing campaigns compared to other social media sites like Facebook or Instagram. The statistics revealed that in 2017, Facebook goes up to 85%, Instagram to 70% and Twitter only

There are innumerable official and unofficial plugins offered by the Wordpress that has made it a popular platform for creating websites and blogs. Using the plugins that resonate with your requirement paves a path for traffic growth and sales increment. The ultimate goal of each business is to drive more and more traffic and it is only possible with generating leads and sources that direct the visitors to your site. Leads help the business to get more customers. It takes time and attention so choose the best plugins that allows you to generate leads. Title experiments: Titles or headlines hold a crucial position in the content. The general requirement is the unique title and enticing headlines that push the audience to read further. The title experiment plugin permits to test the headings and give the result in the form of the highest performing title. Choose two or more titles and test through this plugin. You will get the title which is most appealing to the audience. Optin

Content management system gives you the base on which you can create and manage your content on a website or blogging site. It is an integral part of every website allows the management in a required way either you want to change a category or entire look of the page. Many companies are providing the services of web development but will the CMS used able to take you above par? While choosing the content management system, you have two ways. One is traditional and common open source CMS and the other one is specifically tailored custom CMS. Each website desires a unique look so maybe your mind thinks of the custom CMS as more lucrative and useful in acquiring the distinct appearance. But prior to finalizing your decision, read this blog so that you can get the best answer. Customizations: The dynamic nature of open source CMS allows its continual update with new ideas, plugins and features. Based on the latest trends, the developers working on open source CMS can create the new

Along with the home page and other relevant pages of the website, landing pages are crucial to optimize so that your audience get impressed and engaged. Targeted landing pages hold an important position in the SEO and traffic growth to a particular website. Either the traffic is organic or finds the leads through paid sources, an engaging landing page can trigger your customers for conversion. After designing the landing pages, take a final look to create a perfect landing page. Many businesses do not consider landing pages much in their marketing strategy and those who are neglecting it, are losing a great opportunity of influencing and converting the potential customers. More leads generation and conversions: The core objective of an optimized landing page is the conversion of prospects. The more your create sources for the target audience to reach to your website, the higher ranking can also be achieved by your website. Therefore, leads are generated directly through search e

The fast evolving and new trends of digital marketing make it difficult to keep the right pace. To catch and adopt the latest change, most of the business owners tangled into the mistakes that take the brands down. It is good to keep eyes on the future trends but it is wiser to learn from the past mistakes and then devise a new marketing strategy for your business. A well-planned marketing strategy does not give you instant results but it is related to the long-term benefits that allow the businesses to stay not at the top always but at least at the dominant position. Repeated mistakes will cost you by money, time and resources so it is better to save them and use on tested and proven marketing approaches. No clear objectives: A marketing plan that accomplishes the success has clearly defined goals and purposes. The major objective of each business is to increase the return on investment and revenues. But that does not mean to ignore the essential details of a business. Setting go

Beautiful tiles give exquisite look to the walls of your place. If you decide to refurbish your property, it is the best time to decorate your walls with tiles. There are many types of tiles available, so elegant in appearance that you will get confused in choosing the perfect ones. You can tile your bathroom, living room or bedroom but the process begins with the preparation of walls. It is recommended to keep the walls free from moisture, grease and dust before tiling. General preparations for all types of walls: These are ‘preps fit for all’ sort of tips to prepare your house for tiling. Remove old wallpapers Remove the plaster Clean the dust and coarse Look for holes and cracks Fill these holes with layering and sand the surface Wipe the walls Apply primer before tiling the surface Way to prepare plywood for tiling: If the wall is of plywood then it will be difficult for tiling. Plywood undergoes continual changes due to the oil in it. This oil loses the grip of

9-5 office routine is the major and ‘daunting’ part of our lives. Although many have discovered flexible hours of working from any place but a large population still works toil in the office for up to eight hours or even more. Ever noticed an increase in the sick leaves piled up at your desk or your colleagues are often caught by the diseases like flu, fatigue or any other? Sure you have. Office sickness is a real problem which is caused by the dirty desks and dusty office. The frequent sickness of your staff could be the major reason for low productivity and incomplete tasks at the end of the day. The importance of office cleaning is undeniable. A clutter free and neat office environment have encouraging effects on the mood of the staff that influence them to work keenly. Ways to eliminate the problem: 1- Use of eco-friendly cleaning solutions: Most of the cleaning solutions are toxic and create nasty fumes. Your office should be cleaned of such odours to retain the office en

You must hear about the magical cleaning solutions available in the marke that claim to make your house sparkle but they also put heavy burden on the pocket due to high cost.  Even if they are of low price ,why use these chemicals having harmful ingredients instead of common household items for cleaning purpose. Yes you read it right,  the household items! Automated machines and vacuum are no doubt bestowing the best cleaning but it feels pleasure in saving money and the energy by using simple items present in your kitchen, bathroom or drawers. Kitchen rolls and iron: Candles are used nowadays to add aesthetic look to the place while the refreshing fragrance makes the environment much better. It may happen that the candle wax just get onto your carpet. Soon it becomes hard and its removal is getting difficult without any damage to your beloved carpet. Grab kitchen roll and plug in your iron. When you put few sheets of kitchen roll with heated iron on it,  the wax will melt and

Spacious and bright space has a positive effect on the mind as well as the health. Like reading in inefficient light also harms your eyes and makes the overall ambience dull and gloomy. On the contrary, big and bright space enhances the focus and attention ability of a person. These are the undeniable benefits of bright light but more lights in a place lead to increase cost in the energy bills. There are few simple and easy ways to make the rooms of your house spacious and bright without extra light fixtures. Want to know the tricks? Set your furniture in a different way: You may not think of this aspect but furniture positioning is important to make the room look bigger and airy. If the big furniture is placed at the front of the window, the light and air are more likely to block. Take a look at the room and reconsider the setting of furniture in a way that allows more fresh air and light to enter. Colour contrast of walls: The colour scheme has the huge impact on the aesth

To bring forth your website on the rankings of search engines, it is essential to develop a smart search engine optimization strategy that meets your requirements. A SEO company can be hired to achieve the goals but some points should be kept in mind so that you can get the services of the best company. Certain skills, expertise and deep understanding of the topic are mandatory to create the ideal set of search engine optimization strategies that can fulfill your promises.  You will find specific key points which will help you to clear your mind about the best SEO Company in Dubai to hire. You may get many recommendations but apart from these, it’s better to decide about few more things and then take the final decision. Devise your goals and promises: To build a credible brand identity, first, you have to conduct research regarding your market and target audience. Then create a plan by clearly identifying your business objectives, values, visions and promises. The company you ar

You may have seen a headline on the Guardian’s website recently that read:  “Just one in four Britons trust news on social media” . While this is a shocking percentage, it’s not entirely surprising. Social media, if used correctly and responsibly, can be a fantastic way of getting your message across. It not only helps spread news globally at a rapid pace, it also brings more awareness to tragedies and helps people speak out about injustices. Also, consumers on social media tend to trust each other, not big brands.   However, fake news - propaganda that consists of deliberate misinformation or hoaxes spread via traditional print and broadcast news media or online social media (as defined by Wikipedia) - is a big problem. Facebook, Google, and Twitter will probably flush out false political ads over time, but they will never be able to stop fake news. Misinformation is flooding social media at an alarming rate and, because of this, the tides appear to be turning in favour of mo