The digital era has transformed global business needs and many PR agencies have been forced to dust off their cobwebs and adapt to the complicated world of online content. So is traditional PR still relevant I hear you cry? The short answer is yes! Getting your story heard in the digital age may seem daunting but the same rules still apply; good old-fashioned PR and the practices that made it so effective in the first place still at the very core of it all. Understanding exactly what media and messaging an audience wants to engage with is what matters most and all you really need to do is give things a digital twist to ensure your message is actually heard. But doesn’t PR cost a lot of money? The good news is that PR doesn’t have to cost an arm and a leg. You don’t need to appoint a flashy high-priced agency that delights in racking up big bills and bombarding journalists with countless emails that will probably go straight to spam. Here are five tips to get you started. 1- Do
The UAE’s luxury hotel market has enjoyed strong growth over the past few years and the demand for luxury tourism is steadily increasing. And what is one of the biggest drivers of this growth? Well it’s really a question of what, it’s a question of who; the Chinese. Every year, the UAE attracts more than 15 million tourists spending almost $20billion (almost AED 75bn). This year, around 154 million of those travelers are expected to be Chinese tourists and in 2022 that number is predicted to rise to 244 million. GCC countries combined are currently believed to attract almost two per cent of China's total outbound tourism market, and are expected to host a total of 2.5 million visitors per year by 2021. With the surge in inbound tourism from China, luxury hotel brands in particular, have had to evolve and adapt to consumer shifts and competitive pressures. The affluent Chinese consumer segment is becoming increasingly diverse and their expectations set the bar for luxury hotels