Alisha Balushi

Typography is not putting simple words on the web pages but modern web designing requires more. Now typography should fit the user's screen as desired and match the design style. Great typography tools can assist the designers in creating the attractive websites. These are some amazing tools which will surely help you. 1- Font-to-width: Is fitting the font with accurate spacing become a headache for you? Now it’s not anymore! This tool designs the font to fit in particular size. For headings or headlines, this JavaScript is best for you. The font size and letter spacing are identified by it and it works according to your exact need. 2- Typewolf: It is called the inspiration for modern web designers. It is an outline design showcase which identifies the text designs. It is best for the motivation which is a blessing for the web designers to innovate and get new ideas. 3- Js: It darkens or overshadows the text then gradually reveals it. At first, the viewer cannot rec

When it comes a word of AR, suddenly Pokémon Go pops up in your head. Well, it should be as it the most popular AR game app which even made the people got out of their house. This is not a single use of AR but this amazing technology is going to be introduced with full-fledged in all the digital domains soon. Before AR becomes a norm in designing, our designers should prepare for it.  In this blog, you will get 5 design inspiration AR apps which will help you to understand it better. 1- Star chart: This app lets you make the pictures of the stars in the sky. Designed for the astronomers, it helps them to know about astrology. You just have to hold the phone facing the sky and you can have all the information of what you are looking at with names and relevant explanations. Any star or planet can be located not only in the night but in daylight too. The position of heavenly objects can be observed as how they located thousands of years ago! 2- Tap measure: What drives you mo

Most of the time, new business owners implement the trendy or best practices about social media marketing they read on the internet but sometimes they turned wrong. Why? You possibly heard that quote before, “Do not follow the footsteps of others, leave your own footprints”. Well, it is also true for social media marketing! We have dug deep to find the common myths which can possibly harm your business so read them carefully. 1- Too many hashtags are great: Technically it’s true but keep in mind that quantity cannot overweigh the quality ever! More hashtag on your post means more reach to the target audience but it is only a myth. Studies showed that 3 hashtags are sufficient for your post and more than that will make your post look like messy and unimpressive. 2- Give all of your efforts on social media marketing: Due to its large audience, social media channels are wise and popular choice of marketing. Social media works great for branding, influential marketing and to

The popularity of live videos, GIFs and other sort of video content speak of their success on social media. Apparently, you do not need to check the statistics-just open the Facebook or Instagram and the tons of videos will pour out from your newsfeed to welcome you. If we talk about stats then 80% of the people like video more than a written content. So what are the tactics of making a great video?  How some are growing traffic on their channels while others are not? What are the strategies for successful videos? Let’s have a look! Know your niche: Before diving in, it’s better to research your target audience. Who are they or what do they like? Secondly, the videos are made for brand awareness, promoting the products or the channel. Think about your purpose for making the videos. As interaction has become more humanized, your videos should be professional as well as not in ‘too much’ tone. Go for the storytelling and let your target audience connect and feel your brand. C

You have optimized your website from each facet but did you think about images? It is the most overlooked part when it comes to optimization. High-quality images with reduced file size have a great impact on the generation of leads and conversions. Optimized image=high loading speed=more leads and conversions: This is the simplest magic formula through which you can easily and clearly understand the importance of image optimization. You cannot run your business on success path unless you optimize and monitor your website for SEO. Page loading speed is a crucial element of SEO which is directly related to the seamless user experience. You may already know about the efforts made by the brands which are trying harder to deliver better website experience to the target audience. You should follow them in this race as meeting the customer expectation is a new way of getting, engaging and converting more prospects to a qualified customer. Choose the appropriate file type like PNG-

An efficient and appealing website design is all that is required for a good user experience. For developing a website various Java and other programing language play an important role in providing the desired user interface and better user experience. JQuery is a lightweight and feature-rich JavaScript Library which hit the market with the motto of ‘Do more, write less’. With the ease of coding as its major feature, the handy plugins which add amazing effects to the websites also became the chief reason for its popularity. The interactive JQuery plugins produce such effects which provide a refined user experience and meet the requirements of an attractive website. Yottie - a great YouTube Plugin: Want to add the incredible video on your website? Yottie provides the best way to include the video content on the website which it deserves! It organizes the video on your website and you can deliver the required information through it to your audience. You can either add few selecte

There is a foundation to everything we create on the internet. The same applies to the design. Whether you are designing a website for a small business or the bigger one, some rules are meant to stick with. These basics make your work easier and faster so carve these design rules in your mind so that next time when you start designing you won’t miss any. Rule 1: Be authentic in your web designs: With many websites on the internet, people easily understand the authentic one. So beware of delivering the wrong information or the designs or images which are stolen from the others. Morally, it is not good and you know it! To stand out, your authenticity and honesty are crucial as only a unique website can draw the attention of people and creates a feeling of reliability towards the business. Rule 2: Create a design that fits all screens: From desktops to mobile devices, various screen sizes are there and a good design is what which looks perfect on each screen. With numerous sof

It’s been said that keeping the headings interesting and engaging catch the attention of the visitors instantly and make them read more of your content. Did you ever think about other ways that can encourage the visitors to dive into your content and read it whole? Well, content excerpts can do it! In this blog, different methods are discussed as how to create interesting content excerpts. Excerpts give a hint to your audience of what is inside the content and if it goes right then increasing dwelling time of your website with enhanced conversions is guaranteed! Therefore, the excerpts should be captivating and an essential part of your web design. To trigger the clicking, an interactive element can also be added to the content excerpts. Highlight the content: It brings a great experience for the users with a few visual effects. Upon seeing the page without mouse hovering over it, your screen will look normal but when you point on any one article, the others go in the dark backgr

Little mistakes can lead to big disasters. It is a fact that due to minor negligence, bigger losses happened. Therefore, it is better to stay safe and keep your family away from the accidents. These are the little tasks and you should not ignore. 1- Clean the gutters twice a year: It’s a task that most of the people unwilling to do or cannot do properly. Not even a problem, you can hire professional services for this task and the results will be quality cleaning. Gutters clogged with the solid debris like leaves, sticks, hairs and others. This clogging has a close relationship with the leaks in roofs and walls. Maintenance will save your home from seepages or leaks. 2- Repair the windows at least annually: Window glass with no holes deters the invasion of insects in the home. Moreover, the cracked glass may cut the hand or finger while cleaning it and a broken window looks bad and ugly. If the holes are 3 inches wide, then there will be a need for a new screen. 3- Clean

Pest invasion in the home is a nightmare for most of us. There may be ants, mice, fruit flies and other pests and getting rid of these is crucial before they build uncontrollably and cause big troubles for you. Here are the methods of pest control using common household items or simple tips that prevent you from screaming from fear when seeing a cockroach or a mouse while roaming around for midnight snack in your kitchen! The cockroaches: Take a bottle and fill a little amount of water in it. Add few drops of oil and place a fruit piece in the bottle. Keep the bottle at the favourite spots of cockroaches. Attracted by the fruit, once the cockroach gets inside the bottle, there will be no way out and its only fate will be drowning! The killer mixture of borax and icing sugar is useful to kill the cockroaches. Add three tbs of borax powder and one tbs of icing sugar. You may wonder that what the purpose of sugar is, be calm, the sugar is just as a bait and borax is the real kille

A marketing campaign is a focused, tactical initiative to achieve a specific marketing goal, which is centered on one, clear message. If done right, it can help build your brand, engage your existing customers and encourage new ones. Here are a few of the best campaigns that were as simple as they were effective. 1) Nike: Just Do It. In 1988, Nike sales were at $800 million; by 1998, sales exceeded $9.2 billion thanks to three little words: "Just Do It." When they first started out, Nike catered almost exclusively to marathon runners. Then, everyone became a fitness fanatic and Nike knew they needed something truly spectacular to beat their main competitor, Reebok (who actually sold more shoes than them at the time). And so, in the late 1980s, "Just Do It." was born. The slogan was a part of a hugely successful campaign, which targeted people regardless of age, gender, or physical ability and encouraged them to lead a life of health, fitness and excitement

The soft and clean mattress is directly proportional to sweet sleep! But with time your mattress starts accumulating the dust, grime, mould, mildew and other body fluids. These are the cause of building bad smell in the mattresses. So how to get rid of them? Doing vacuuming now and then is not enough for mattress cleaning. You have to learn some extra magical tactics which can help you to have a peaceful sleep at night. Give a little attention at your home, in your kitchen, right in front of you are the great ingredients that can help you in cleaning your mattress. For blood stains: Vinegar and baking soda are the best combinations for removing the blood stains. Blot the area with a clean cloth and sprinkle baking soda on the stain and spray it with vinegar. Leave for few minutes and clean it with the cold water. Another way of removing the blood stains is talcum powder and water. Dab the stain with a clean cloth and apply the paste of talcum powder and water. Let it dry and

Living in a dark home for few hours and it’s like you are in the century where the candles were the light source which made the whole area looked haunted. Fortunately, that era has gone and now we are here where electricity gives the lightning glow to the places. We use different types of bulbs as incandescent and other traditional light sources. Each has a varying system of working. This blog focuses on the LED bulbs and reveals the efficiency of these modernly styled bulbs. What does LED mean? LED is an acronym of the light emitting diode. The tiny chip in LED bulbs has many sources that illuminate when electricity passes through the chips and everything in the place gets visible. They are considered as 90% more efficient than the traditional light bulbs. Why are they efficient lighting solution? Unlike the traditional bulbs as incandescent or CFL bulbs, these efficient and lasting LED bulbs do not fail or burn out suddenly but they undergo lumen depreciation which fades it

Responsive web designing is not new but essential to create the minimal layouts that improve the experience. A small screen portable devices have become common and so as the mobile searching and this growing trend is pushing the designers to build more responsive websites. Whether you are starting from the scratch or refreshing the existing design, making the mobile-friendly designs only is not enough. You have to create the web designs which give consistent results on all the screen sizes from desktop to mobiles. Planning should be your first priority: Planning is a crucial step in every web designing process. It enables you to connect the dots to design better without much redo. Organizing which thing to put first will consume less time and results in the desired web design. Content and design nourish each other. Audience engagement largely depends upon the content. It lets your audience interact with your story and come with the flow you want them to.  The web design that r

Winning the trust of your audience and make your business look credible is not a very hard thing to do. With millions of the websites on the internet, your chance of getting maximum attention of your customers and prospects gets slim. But there are some tactics and smart ways to turn your business into the limelight. Personalization is the new strategy of achieving the credibility. The only thing you do is to be yourself! Be honest in what you say: Do not say something that you are not. Most of the businesses give inappropriate information but keep in mind that saying the truth won’t hurt your reputation and credibility. Do not pretend just be who you are whether you are a sole person of your company or it’s medium-sized. The authenticity keeps your audience like you and trusts you. Make you website look clean and organized: Especially the e-commerce websites require more clean and organized website as it offers many products with relevant descriptions. If you give one des

Voice search is a new and prevailing way of finding the answers to related queries. 60% of the people are already using Microsoft’s Cortana, Google Home or Google voice search on Android mobile devices. It means the horizon of searching is evolving and we have to get prepared for it. These new technologies change the way of using everything that is relevant to the digital world. Now with the voice search, you are required to optimize your website in terms of SEO. Make it secure with SSL: Almost 70% of the search results are based on the websites which are marked as secure. HTTPS websites have more dominance in SERPs than non-HTTPS websites. It is clear that for competing well in voice searches, your website should be secured with SSL certificate. SSL keeps the website connection safe with encryption. It prevents it from hacking and allows the safe transfer of information. Authoritative domains win the race: The reason behind this winning is the Google’s priority for the a

A great photo posting and sharing application 'Instagram' has become the most favourite application of the people because of the incredible features that it offers. As an Instagram fanatic you must know some of the hacks which help you to use this application with the hidden features that usually do not showed for the instagram users. Privately send photos: Yes you can. The pocess is a little lengthy but when you want to use hacks, you will have to put some efforts. Now you can send photos to your friends individually or to multiple. First go to the photo editor and edit it. It automatically shows 'share'  but tap at the top. It will then show 'direct message',  tap there and you can share the pictures with custom people. Its the way of sending the photo through message. If you want to share privately then go to the post you want to share and click on the air plane icon and add  the names with whom you want to share when send. The troubling ads: Ad

Without appropriate marketing and promotion strategy, your products or services are ‘nothing’, even if you are offering the best in a decent price. Why? It’s because you are lacking at some points while promoting your products. Driving the traffic and generating the leads are the key to a successful business and fulfilling all the marketing requirements can help you achieve this goal. In this blog, a quick overview is given about the strategies that are proved as practical and effective in generating leads to the businesses. Free first trial: It’s like you have become half succeeded in triggering your prospect for conversion. Free trials are lucrative for the people and even if they are not interested at the beginning, they do not bother to try something that is available for free. Putting forth your offerings as plans, which initially offer them the basic or first trial for free. Once they experience, the chances of taking the upgrade plans get high and your conversion rate

As we all know that Google penalty is a form of punishment that can result to complete de-indexation of the website from a search engine in severe cases. This ‘red card’ of penalty can cost your business the loss of visibility from thousands of your target audience with substantial financial break down. This is the reason that you cannot overlook the white hat search engine optimization strategies. But if your website got penalized by the Google, either minor, medium or severe, you should first resolve this problem as soon as possible. How to identify if you got hit by the Google penalty? The first chief sign of the penalty is dropping of the ranking on search engine result pages. A complete site audit using the tools is needed to check the ranking, content and backlinks. Most of the time, violating the basic rule of search engine optimization and implementing the black hat SEO techniques are the major reasons of penalty. For the ‘Google’s penalty disease,’ the symptoms vary

The talk of AI is in the air, especially since the beginning of the New Year, 2018. From complicated data analysis to the self-driving cars, Artificial Intelligence is proving itself as a sole power in the digital realm. There is no debate about the benefits that AI is going to provide us but is it quite unbelievable that Artificial Intelligence can take the designer’s job completely in a way that no human brain will be needed ever to design? Let’s unveil the truth in this blog. Can the whole designing and branding be done solely by AI? Whether it is designing a logo or the branding, AI can never take the full control. The elements that are required to be considered in designing like the innovation, creativity and good strategy can only be done by a human mind. Moreover, brand voice, values, visions, target audience and lots of other factors requires a unique and targeted plan to make a recognizable name in the market which AI cannot do alone! You cannot replace a lively c

With the ease of use and thousands of extensions and themes, WordPress has become the most popularly used CMS for developing the websites. While running your website you may come across an error called as 500 internal server error. Other errors indicate the specific error type but the problem with 500 internal server error is that you do not know what exactly is wrong. As it cannot be identified instantly so in this blog, we discuss some common problems that may lead to this error. Check for the cause of the problem and you can resolve it easily. Probably your PHP memory limit is running out: If there is no space for adding a new image of uploading a file, your PHP memory might not have enough space. You may face login problem or no uploading of files then its pressing time to increase the limit of the memory. You can go for the temporary solutions but the actual problem is still to unveil. Contact your web hosting provider to know the root cause. Maybe the real problem is

Nearly all the social media channels are providing the opportunity to make money. Facebook, Youtube and others are considered as the best for earning a handsome amount of money. But this is not for the amatuers. Exprienced filmmakers, musicians and business owners can use it either to directly earn from the Youtube or promoting their products and services on this platform which has millions of viewers. An entertaining and active Youtube channel is free to create. For businesses it allows to launch and run the promotional campaigns in order to attract the new audience and keep the existing audience engaged. Fan contributions for your Youtube channel: Yes you read it right! Fan funding is a way of collecting contributions from the fans. If you make valuable videos or go for livestreaming which is liked by your auidnece then you can fan fund your channel. For non-ptofit and charity organisations, it is best way of sharing the stories on this channel and gain valuable amount of f

At the start, most e-commerce businesses do the mistakes which cost them much. Learning from the mistakes opens the door for great in the future. But learning from others mistake is even better as you will have zero to minimal chances of failure. Do not know what your niche is: An e-commerce store cannot be established with one or two products but you should have fairly large categories of the products to offer to your customers. Most of the business owners lack the niche and end up around the products which do not have any clear link to each other. Knowing the niche is crucial at each step whether it is the launching, marketing or promotion to lead a successful business with minimum pitfalls and financial losses. Not knowing your audience: It is the worst mistake that you must avoid. It can put your efforts, resources and money all at stake. Your products might target the audience of varying demographic so it is important to research your audience. Collect the data, analy

Link building is a vital factor of search engine optimization that is responsible for generating leads and driving traffic to your website. One major need for link building is an outstanding and quality content that can earn links to your website. Developing and implementing the link building strategies is a good start but to gain qualifies and increasing leads, it is important to analyse the problems that hinder in getting the intended results from link building. With the help of this blog, you can identify the web pages that can be optimized to make the most out of your link building efforts. Evaluate your content: This will help you examine your own web content deeply. You might optimize your web page for all the other factors but still not get the 100% results. In this case, the unoptimised content may be a barrier. Analyse your content for quality, keyword density, title and headlines. Meta descriptions allow your visitors to know about your page so keep it unique and dif

You probably have many reasons for staring a new business and one of them must be the dream of getting high profits and spending your life without a 9-5 job. But that dream only comes true with a lot of hard work, late night stays, determination and resilience. Whether you are at the stage of launching a business or maintaining the position of your brand, there is no ease at any point. Implementing few points or strategies prior to start a business can save you from many pitfalls. You will read these crucial checks in this blog. Is there ‘almost ready’ for the product that is going to be launched? As an owner of a startup, your brand does not have enough recognition in the market. Moreover, you have a tight budget that does not allow you to spend on failures. To keep your brand on a safe side, make your products fully ready to hit the market. You should perform all the tests for the efficiency or functionality, should not rely your product or service on any other product and