Skip to main content

The demise of Bell Pottinger

Opinion - What's clear is that Bell Pottinger had lost its way, writes Anne-Claude Wenger, founder and CEO of Alston & Clayden

South African president and South African ruling party African National Congress leader, Jacob Zuma, answers questions from Parliament Members during a session of questions to the government, on March 17, 2016 at the South African General Assembly in Cape Town. Shock revelations about a wealthy Indian family's interference in South African government affairs set embattled President Jacob Zuma up for a high-pressure appearance in parliament Thursday. The admission by deputy finance minister Mcebisi Jonas that he was offered the top job in the treasury by the Gupta family caused outrage in a country already alarmed by a series of corruption scandals. / AFP / DAVID HARRISON (Photo credit should read DAVID HARRISON/AFP/Getty Images)

The news of Bell Pottinger’s demise after two decades in the business was disappointing but not surprising.

The world famous PR agency is known for having had many controversial clients – from dictators to corrupt governments – but it also had an enviable list of top notch clients that read like the who’s who of the world’s most iconic companies.

It was notorious for jumping into bed with notorious figures and companies and it was far from perfect, but it wasn’t exactly the epitome of wickedness either.

In the case of the campaign work Bell Pottinger conducted on behalf of the Gupta family in South Africa, which is at the heart of a scandal engulfing President Jacob Zuma, there was something else at play and it’s hard to condone the way in which Bell Pottinger went about “furthering their client’s interests.”

Steven Lipin, the former head of Brunswick’s US operation, summed it up perfectly in a recent article in the Financial Times: “As you grow, what protects you are your integrity, strong values and a strong culture. That doesn’t mean you don’t make mistakes. But making a mistake and having an ethical breach are two very different things.”

What’s clear is that Bell Pottinger had lost its way and should have known that the campaign in question was bound to raise a few eyebrows sooner or later. It crossed the line, and it wasn’t the first time.

But you don’t get a seat at the top table for being average at what you do. For all its shortcomings, Bell Pottinger showed the world what PR could do. It demonstrated to great effect that PR was a force to be reckoned with.

It showed its competitors, big and small, that PR was more about the public than the media and about building and maintaining long term, meaningful relationships.

It is important that Bell Pottinger doesn’t become a scapegoat for the unpopularity of an industry that’s been facing an identity crisis for years.

The industry is moving towards an increasingly integrated communication world, constantly reinventing itself to stay current with its clients' needs, preferences and expectations and meet the new challenges that emerge.

As the industry continues to change form and become more complex, it’s important we don’t lose sight of the guiding principle. It is our job to add value.
 
Anne-Claude Wenger is founder and CEO of Alston & Clayden.



Article By: Alston & Clayden 

Blog Link: The demise of Bell Pottinger

Comments

Popular posts from this blog

UX Trends for 2017; Say Hi to the Future!

Yes, welcome the future of UX trends with the change, building user experiences and creating such designs that carve a pleasant mark in the memories of a user. What are designs for? It is the thing that mostly influence the users psychologically, unique contrasts with styled design catch the user’s sight instantly.  However in novel trends, UX is not just about design but the ways how appropriately and effectively you present that design combining numerous other features. For the companies, its time for a change, open new paths for innovation by applying new ways of UX. Now let’s discuss some trends that are not only bound to 2017, but can bring huge changes in the realm of design in future years too. MICRO INTERACTIONS AND MICRO ANIMATIONS, FOR MORE FRIENDLY INTERACTIONS: Open Facebook or take a look at Instagram, there is frequent use of a heart which pop up when you hit like on Instagram or a thumbs up which represent like on Facebook. These are micro interactions you...

What is more crucial in Web Development, Strategy or Design?

This question has been the point of conflict between web designers and web strategist for many years and still unresolved! Well, design and strategy both hold the imperative position in the development of a website that functions optimally from each aspect.    Design: 1- It defines the brand’s identity: The design is the visual face of your website. The design is the first element your target audience comes across when visiting your website. A website that is nicely designed and fulfills the requirements of the business imparts a positive impression on your visitors. The logo is a trademark of your business and the professional designs of the business stationery or websites build the identity of a business. This unique identity makes it distinct from the others and reflects what the business is all about. 2- Represent the values: Whether a business is small or established, it has its own values, visions, goals and promises. The professional and custom design of a...

How to make PR work for you

The digital era has transformed global business needs and many PR agencies have been forced to dust off their cobwebs and adapt to the complicated world of online content. So is traditional PR still relevant I hear you cry? The short answer is yes! Getting your story heard in the digital age may seem daunting but the same rules still apply; good old-fashioned PR and the practices that made it so effective in the first place still at the very core of it all. Understanding exactly what media and messaging an audience wants to engage with is what matters most and all you really need to do is give things a digital twist to ensure your message is actually heard. But doesn’t PR cost a lot of money? The good news is that PR doesn’t have to cost an arm and a leg.  You don’t need to appoint a flashy high-priced agency that delights in racking up big bills and bombarding journalists with countless emails that will probably go straight to spam. Here are five tips to get you started. 1-...