Skip to main content

How Website Structure affect SEO

Keyword research or the use of specific keywords is the core element that is considered when working with search engine optimization. Other than the traditional strategies of search engine optimization, the structure of a website is also vital for easy readability and therefore ranking of your website on search engines.
Many businesses do not an emphasis on the website structure. In fact, an organized website which has all the information in an easily accessible place enhances the user experience and help in reducing the bounce rate.

Internal links:

A good navigational experience is provided to the users by placing the keyword rich links in a way that does not affect the structure of a website.
Arranging the web pages on a large site is challenging but extremely crucial to do. Search engines favour those websites for ranking which have easily accessible web pages that are connected with targeted keywords.

URLs:

An ideal URL does not have many special characters other than dash and underscore because search engines will find it difficult to crawl through the website.
URLs should not be too long so cut off the unnecessary characters and limit the length of the URL up to 40.

Duplicate pages:

Google gives importance to the original, unique and quality content for the websites. Duplicate pages may list your website as spam and affect badly from SEO point of view.
On the other hand, engaging content also makes the page inviting for the visitors to read and imparts a sense of credibility in the minds.

User Experience:

In the web of the internet, there are thousands of websites that are offering the same services and products as you. If the website navigation is poor, the customer will leave the page without clicking for further visits.
 An organized website structure makes the user experience better, increase the stay time on the website and improves the website ranking.
Too many images or large images create hindrance in the loading of the website, therefore do not add such images that increase the loading time of the page.

Website crawalability:

The crawl robots of the search engines read the web pages and determine which page to display first on search engine result pages. Avoiding the issues of 404 errors, slow site speed, no sitemap, and no flash will let the robots to crawl through the website quickly.
Web designing and website architecture resemble closely. Both of them are different but same in the ways that affect SEO.
The pages of the website should be linked together in a way that search engines can find and read the content with ease. Crawling is considered as an important ranking factor on SERPs which can enhance or reduce the visibility of the website based on its structure.

Yasir Jamal is an experienced web designer in Dubai-UAE. With the expertise and skills in developing a unique and attractive website, he also understands various factors that help in providing impressive user experience and high visibility on the search engines.

Article By: Yasir Jamal
Blog Link: How Website Structure affect SEO

Comments

Post a Comment

Popular posts from this blog

5 Key Points to Consider for Ecommerce Startup

Before attaining success, a startup business goes through various ups and downs and for seamless growth a sense of adaption and flexibility is a necessity. For beginners, it seems to have a difficult entry in a competitive market but considering few proven points in mind can help you a lot. 1. Slim Your Focus Initially Then Gradually Grow: Launching an e-commerce business does not bring you an overnight success. You may have a great idea but it is possible that it is been implemented before. So it will be ideal if you break down that big idea into smaller pieces, focus on them and set off with small. One of the major pluses of doing it is less competition. Give all your attention on a basic niche, master in it and then slowly expand your business. In this way you can experience what tactics are good for you then grow further following those basic ones along new strategies. 2. Use Experience Comes First But Design is Worthy Too:  Design attracts the attention first. A...
Post a Comment
Read more

What is more crucial in Web Development, Strategy or Design?

This question has been the point of conflict between web designers and web strategist for many years and still unresolved! Well, design and strategy both hold the imperative position in the development of a website that functions optimally from each aspect.    Design: 1- It defines the brand’s identity: The design is the visual face of your website. The design is the first element your target audience comes across when visiting your website. A website that is nicely designed and fulfills the requirements of the business imparts a positive impression on your visitors. The logo is a trademark of your business and the professional designs of the business stationery or websites build the identity of a business. This unique identity makes it distinct from the others and reflects what the business is all about. 2- Represent the values: Whether a business is small or established, it has its own values, visions, goals and promises. The professional and custom design of a...
Post a Comment
Read more

Dirty Retail stores – Are they repelling your Customers?

A clean and professional looking retail space has a positive influence on the minds of your customers which make it easy for you to attract your customers and keep them engage with your business. Designate the areas: In retail stores, many customers are entering the stores, shopping around and many are exiting at the same time. Not creating a clear flow of people can turn your store in chaos. There should also be proper plan according to which the customers find the exact same thing they want in short time. Placement of irrelevant items, dropped items on the floor near shelves or disorganized area have a negative impact on your customers. Guide the customers to the products they desired and help them to choose the best is an imperative part of providing sales- driven customer experience. Cleanliness can increase your sales rate: A dirty and unmaintained area with old painted walls, improper lighting, glass doors with fingerprints and spillages are all the elements which creat...
Post a Comment
Read more