Skip to main content

How Website Structure affect SEO

Keyword research or the use of specific keywords is the core element that is considered when working with search engine optimization. Other than the traditional strategies of search engine optimization, the structure of a website is also vital for easy readability and therefore ranking of your website on search engines.
Many businesses do not an emphasis on the website structure. In fact, an organized website which has all the information in an easily accessible place enhances the user experience and help in reducing the bounce rate.

Internal links:

A good navigational experience is provided to the users by placing the keyword rich links in a way that does not affect the structure of a website.
Arranging the web pages on a large site is challenging but extremely crucial to do. Search engines favour those websites for ranking which have easily accessible web pages that are connected with targeted keywords.

URLs:

An ideal URL does not have many special characters other than dash and underscore because search engines will find it difficult to crawl through the website.
URLs should not be too long so cut off the unnecessary characters and limit the length of the URL up to 40.

Duplicate pages:

Google gives importance to the original, unique and quality content for the websites. Duplicate pages may list your website as spam and affect badly from SEO point of view.
On the other hand, engaging content also makes the page inviting for the visitors to read and imparts a sense of credibility in the minds.

User Experience:

In the web of the internet, there are thousands of websites that are offering the same services and products as you. If the website navigation is poor, the customer will leave the page without clicking for further visits.
 An organized website structure makes the user experience better, increase the stay time on the website and improves the website ranking.
Too many images or large images create hindrance in the loading of the website, therefore do not add such images that increase the loading time of the page.

Website crawalability:

The crawl robots of the search engines read the web pages and determine which page to display first on search engine result pages. Avoiding the issues of 404 errors, slow site speed, no sitemap, and no flash will let the robots to crawl through the website quickly.
Web designing and website architecture resemble closely. Both of them are different but same in the ways that affect SEO.
The pages of the website should be linked together in a way that search engines can find and read the content with ease. Crawling is considered as an important ranking factor on SERPs which can enhance or reduce the visibility of the website based on its structure.

Yasir Jamal is an experienced web designer in Dubai-UAE. With the expertise and skills in developing a unique and attractive website, he also understands various factors that help in providing impressive user experience and high visibility on the search engines.

Article By: Yasir Jamal
Blog Link: How Website Structure affect SEO

Comments

Post a Comment

Popular posts from this blog

How to make PR work for you

The digital era has transformed global business needs and many PR agencies have been forced to dust off their cobwebs and adapt to the complicated world of online content. So is traditional PR still relevant I hear you cry? The short answer is yes! Getting your story heard in the digital age may seem daunting but the same rules still apply; good old-fashioned PR and the practices that made it so effective in the first place still at the very core of it all. Understanding exactly what media and messaging an audience wants to engage with is what matters most and all you really need to do is give things a digital twist to ensure your message is actually heard. But doesn’t PR cost a lot of money? The good news is that PR doesn’t have to cost an arm and a leg.  You don’t need to appoint a flashy high-priced agency that delights in racking up big bills and bombarding journalists with countless emails that will probably go straight to spam. Here are five tips to get you started. 1-...
1 comment
Read more

5 Easy Tips to improve your PSD File

Converting a PSD file into a full-fledged and functional website requires many factors to be considered. Minor mistakes can make you re-do the whole task which makes the process time consuming and problematic for both the developer and the client. Taking brilliant tips for PSD file conversion is not a hard thing to do! Now you are going to read the useful tips and advice in this blog which will surely make your work easier. 1- Content flexibility matters: Text, images and visual elements are a vital part of the website. A good performing website should have the flexibility to easily manage the added content. The current design trends depict the use of more design and less content (Text). In some cases, your design with less or no area for content can work but not always. So make your website design adjustable and adaptable to the specific text or any other content type. 2- Do not go for blending modes: Modes in different software do not give the same and smooth results w...
Post a Comment
Read more

5 Shocking Facts About SEO

There is a constant war which SEO strategy works better than other. Brands implement those according to need but some shocking facts might startle you in surprise and may drive you to rethink about the strategies!     1- There are more than 50% Chance of Getting on Top if Have Video on Landing Page:  The most popular search engine ‘Google’ is ranking the websites having videos on the first page of SERPs. It has been found from the studies that videos get 70% more attention than a text. Well, people like to trust the websites having videos as it creates a sense of authenticity. One advantage of video is that it can interact with the audience in a variety of creative ways. You can inform your audience in an influential manner if you are using video as message conveyor. People can easily share it on different media generating leads to your website.  2-  75% of Users Never Scroll Further Than the First Page:  It is a bitter fact but it is true. In thi...
Post a Comment
Read more