Skip to main content

Human 2 Human

Brands need to be human. That’s right, I said it.
Consumers today expect brands to communicate how and where they want them to; and they have every right to. A dramatic shift in power is what has created this expectation. People are in control and that makes it difficult to determine how best to get your messages out there and how best to reach the individuals you want to engage with.
It’s no longer b2b or even b2c - it’s human to human. The fact is that businesses do not have emotion. Products do not have emotion. But humans do, and they want to feel something.
Humans aren’t perfect, but they are relatable.

And what do humans want?

They want to interact, to be noticed, to be needed, to feel special, to feel comfortable; the list goes on, but it all boils down to one thing.
Your brand needs a personality that appeals to your consumers’ emotional needs.
Brand personality is an important dimension of brand equity because, like human personality, it is both differentiating and enduring.

What happens when you don’t appeal to our customers’ emotional needs?

On Facebook for example, 52% of consumers stop following a business’ page because the content is boring and repetitive - fact. No second chances, you’ve just lost more than half of your followers because you didn’t engage with them.

So the moral of the story is, you need to start acting like a human and less like a robot.

 Article By: Alston & Clayden
Blog Link: Human 2 Human

Comments

Post a Comment

Popular posts from this blog

How to make PR work for you

The digital era has transformed global business needs and many PR agencies have been forced to dust off their cobwebs and adapt to the complicated world of online content. So is traditional PR still relevant I hear you cry? The short answer is yes! Getting your story heard in the digital age may seem daunting but the same rules still apply; good old-fashioned PR and the practices that made it so effective in the first place still at the very core of it all. Understanding exactly what media and messaging an audience wants to engage with is what matters most and all you really need to do is give things a digital twist to ensure your message is actually heard. But doesn’t PR cost a lot of money? The good news is that PR doesn’t have to cost an arm and a leg.  You don’t need to appoint a flashy high-priced agency that delights in racking up big bills and bombarding journalists with countless emails that will probably go straight to spam. Here are five tips to get you started. 1-...
1 comment
Read more

5 Energy Conserving Solutions for Commercial Buildings

  In today’s environment, a large population is consuming polluted water and breath in dirty air. Making the commercial or corporate buildings energy efficient helps us in creating clean and better surroundings. A great number of the working professionals spend almost half of the day in offices. Therefore the energy consumption could be very high sometimes that may lead to the high billing cost. Here are few useful tips which give you insights into the practical energy efficient methods which will be really helpful to you. Try to control the increasing energy demand smartly: It is usual for the industries that the demand may raise and it also increases the billing cost of electricity. You can adopt the smart and strategic solutions to save more energy. Regular maintenance of the machines also helps you to decrease the burden on your pocket. Moreover, it keeps the machine working for long period of time, provides an overall benefit of high work efficiency and reduced operatio...
Post a Comment
Read more

Common Email Marketing Mistakes You Should Watch For

Marketing is a whole world inside itself! It does not bind to a single platform but a large number of channels can be used to reach your target audience. Email marketing is one of the strongest sources of marketing that is still prevailing in today’s era. It involves the careful crafting of the message that can trigger your customer to read and take actions. For successful email marketing, you must check for both the current trends and the mistakes that should be avoided in the email marketing. More focus on the product than the target audience: This practice is bad as it makes the customers losing interest in your email. Despite this negative aspect, it is included in many marketing strategies. Give more attention in persuading the customers that tells why your product is useful and worthy to purchase. You can add reviews which will act as a plus point in keeping your reader engaged. Don’t forget that customers are your biggest asset and only a well-crafted email can attract an...
Post a Comment
Read more