Skip to main content

5 most Critical E-commerce Mistakes that must be avoided

At the start, most e-commerce businesses do the mistakes which cost them much.
Learning from the mistakes opens the door for great in the future. But learning from others mistake is even better as you will have zero to minimal chances of failure.

Do not know what your niche is:

An e-commerce store cannot be established with one or two products but you should have fairly large categories of the products to offer to your customers.
Most of the business owners lack the niche and end up around the products which do not have any clear link to each other. Knowing the niche is crucial at each step whether it is the launching, marketing or promotion to lead a successful business with minimum pitfalls and financial losses.

Not knowing your audience:

It is the worst mistake that you must avoid. It can put your efforts, resources and money all at stake.
Your products might target the audience of varying demographic so it is important to research your audience. Collect the data, analyse it and then devise your strategy according to their needs and interests.
Target marketing promotes the products to the right audience and can save you from wasting your investments and resources on the wrong audience.

Lack of marketing strategy:

Marketing is making your products visible to your customers and prospects.
A good marketing and advertising strategy can make your products tangible for millions of people online, attract and persuade them to purchase from you. It should cover all the channels and bases to compete well in the market.
Email, Pay per click, SEO and social media are the major portals for an effective and result-driven marketing.
Therefore, create a tailored marketing strategy that suits your business needs.

Do not find the opportunity to grow:

For expanding your business, you need a continuous research to find the gaps in the market. These gaps will help you give the solutions to the problems in a way that your competitor is unaware of.
Solving the problems in a unique and easily accessible way allow you to grab the focus and earn the trust of a large number of audience.
It’s all about fixing the issue in the most efficient manner.

You do not allocate your budget in the right way:

No need to tell that digital marketing domain is constantly evolving and providing the new channels to open and outreach your target audience.
Optimizing the strategies that grow organic traffic to your website is a big wow but sometimes you have to look for paid ads to gain more.
Paid ads and social media ads are the best for bringing significant traffic to the websites and not having enough budget to invest in it can take you away from large financial benefits.

Yasir Jamal is an experienced web designer and developer in Dubai. He excels at creating the websites that tailored with the needs of business and meet the requirements of the customers.

Article By: Yasir Jamal
Blog Link: 5 most Critical E-commerce Mistakes that must be avoided

Comments

Post a Comment

Popular posts from this blog

5 Shocking Facts About SEO

There is a constant war which SEO strategy works better than other. Brands implement those according to need but some shocking facts might startle you in surprise and may drive you to rethink about the strategies!     1- There are more than 50% Chance of Getting on Top if Have Video on Landing Page:  The most popular search engine ‘Google’ is ranking the websites having videos on the first page of SERPs. It has been found from the studies that videos get 70% more attention than a text. Well, people like to trust the websites having videos as it creates a sense of authenticity. One advantage of video is that it can interact with the audience in a variety of creative ways. You can inform your audience in an influential manner if you are using video as message conveyor. People can easily share it on different media generating leads to your website.  2-  75% of Users Never Scroll Further Than the First Page:  It is a bitter fact but it is true. In thi...
Post a Comment
Read more

Dirty Retail stores – Are they repelling your Customers?

A clean and professional looking retail space has a positive influence on the minds of your customers which make it easy for you to attract your customers and keep them engage with your business. Designate the areas: In retail stores, many customers are entering the stores, shopping around and many are exiting at the same time. Not creating a clear flow of people can turn your store in chaos. There should also be proper plan according to which the customers find the exact same thing they want in short time. Placement of irrelevant items, dropped items on the floor near shelves or disorganized area have a negative impact on your customers. Guide the customers to the products they desired and help them to choose the best is an imperative part of providing sales- driven customer experience. Cleanliness can increase your sales rate: A dirty and unmaintained area with old painted walls, improper lighting, glass doors with fingerprints and spillages are all the elements which creat...
Post a Comment
Read more

5 Key Points to Consider for Ecommerce Startup

Before attaining success, a startup business goes through various ups and downs and for seamless growth a sense of adaption and flexibility is a necessity. For beginners, it seems to have a difficult entry in a competitive market but considering few proven points in mind can help you a lot. 1. Slim Your Focus Initially Then Gradually Grow: Launching an e-commerce business does not bring you an overnight success. You may have a great idea but it is possible that it is been implemented before. So it will be ideal if you break down that big idea into smaller pieces, focus on them and set off with small. One of the major pluses of doing it is less competition. Give all your attention on a basic niche, master in it and then slowly expand your business. In this way you can experience what tactics are good for you then grow further following those basic ones along new strategies. 2. Use Experience Comes First But Design is Worthy Too:  Design attracts the attention first. A...
Post a Comment
Read more