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Long Scrolling Websites: How to make it a success for Positive Results  

Novel and distinct ways are applying to the websites nowadays to gain the focus of the target audience and trigger them to convert. Long scrolling is one of these trendy techniques.
Below given are the five ways to make your long scrolling outstanding.

1- Insert the CTA for targeting the visitor’s interest:

Well-positioned call to action let the people understand about the next step to be taken and help them find what they are looking for. CTAs can be added more than once in the parallel scrolling for the strong influence on the purchasing decisions.
The first scroll should be impressive. When the visitors know about the basic information of what you are offering with the CTA within the first scroll, they are more likely to scroll further on the website.

2- Keep the flame of interest ignited:

Strong visuals plus engaging and interesting content are the two fundamental and the basic elements which can create wonders for any type of website whether you own a clothing brand or run a business of fancy accessories.
The first impression should be captivating and powerful content with story fulfils this need. Storytelling is the new way of making the content distinct and exclusive for your website or business and uniqueness is what people love to engage with.

3- Include interactive features:

Long scrolling is usually more user-friendly as the visitors do not required to tap or click but they just have to scroll and every desired information just appears in front of their eyes.
Any type of animation either hover, animated boxes, slides, videos, animations or the images which change into another with small steps can help you to keep the audience engaged. You can include different interactive features that match with the content of that area.

4- Go for modern scrolling:

Some fancy scrolling techniques are also in trend like parallax scrolling, mix content and others. The mixed content as text, images and visuals create great effects on the users and encourage them to scroll more and discover more on the website.
Optimizing the visual content is another challenge so that the website runs at the high performance without any hindrance in page loading or other problems.

5- Guide your visitors:

On the long scrolling websites, your audience may lose the interest is they do not know where they are on the website and how much content left.
You should guide them with the arrows, connecting lines, dots or sticky navigation which shows the remaining content. Providing them with the clues helps to jump to the desired content.


Nadkaar is a web design and development agency in Dubai-UAE. Other quality services provided are SEO, graphic design and branding. The professionals develop a custom plan for each project and devise the strategies that fit your requirements. The website is the face of your business online and making this representation unique will help you grow your business. We understand it and deliver the result-driven digital services.


Article By: Nadkaar
Blog Link: Long Scrolling Websites: How to make it a success for Positive Results   

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