Skip to main content

Tips to reduce Friction in Web Design to boost your Sales

What exactly is web design friction?
It refers to anything which hinders the user from attaining a specific goal or completing a particular action on the website. Slow loading times, bad navigational experience or improper placement of information are the examples of friction which affects the user experience in a negative way for the website owner as well as for the customers.

Turn the friction as beneficial for you:

Friction has dual effects for the website, both good and bad. Your chief purpose should be adopting the frictional aspects which help your website in accomplishing the business goals and avoiding those which restrain you from improving traffic, engaging the target audience and increasing the conversion rates.

 

1- Allow the people to reach the desired page as fast as possible:

It can be done in many ways. The enhanced user experience has made the users accustomed to it and increases their expectation to reach the desired page with minimum clicks.
Cut the unnecessary clicks, reduce the steps in a certain process and design the website in a way which naturally guides the user to navigate easily.

2- Make your forms clear to understand:

Your inquiry forms, contact forms and other similar pages should not confuse the user. A targeted approach with clear call-to-action is the best approach to encourage the visitor to initiate the action of form filling.
Slim your content to few lines as long paragraphs make the visitors to lose interest and increase the urge to leave the website.

3- Improve the usability:

In web design friction, poor navigation is the most devastating. Unorganized design or broken links in the content, all these leads to the bad user experience.
Analyzing the user’s behavior to identify how people access to the particular content can help you in providing better user experience.

4- Be unique but in a recognizable way:

There are many UI elements which can be considered as universal. They can be applied to any sort of website and the user ultimately understands what does that mean.
While creating the new UI element, you can design something different but keep in mind that it should not leave the user with the question of,
What am I supposed to do with it?

5- Divide your content:

Too many images with multiple videos and written content at the same page can overwhelm your user.
Segment the content into headings and bullet points. You can add more pages and include the relevant content in it. Chunking is a helpful technique which allows the users to easily read and memorize the content.

Nadkaar is a digital agency which provides the 360 solutions from web design and development to the SEO, graphic design and branding. It is a one stop solution to all your online requirements whether you want a responsive and nice looking website or shape your business as a dominant in the market. We deliver the solutions for successful website launch and business growth.



Article By: Nadkaar
Blog Link: Tips to reduce Friction in Web Design to boost your Sales

Comments

Post a Comment

Popular posts from this blog

UX Trends for 2017; Say Hi to the Future!

Yes, welcome the future of UX trends with the change, building user experiences and creating such designs that carve a pleasant mark in the memories of a user. What are designs for? It is the thing that mostly influence the users psychologically, unique contrasts with styled design catch the user’s sight instantly.  However in novel trends, UX is not just about design but the ways how appropriately and effectively you present that design combining numerous other features. For the companies, its time for a change, open new paths for innovation by applying new ways of UX. Now let’s discuss some trends that are not only bound to 2017, but can bring huge changes in the realm of design in future years too. MICRO INTERACTIONS AND MICRO ANIMATIONS, FOR MORE FRIENDLY INTERACTIONS: Open Facebook or take a look at Instagram, there is frequent use of a heart which pop up when you hit like on Instagram or a thumbs up which represent like on Facebook. These are micro interactions you...
Post a Comment
Read more

What is more crucial in Web Development, Strategy or Design?

This question has been the point of conflict between web designers and web strategist for many years and still unresolved! Well, design and strategy both hold the imperative position in the development of a website that functions optimally from each aspect.    Design: 1- It defines the brand’s identity: The design is the visual face of your website. The design is the first element your target audience comes across when visiting your website. A website that is nicely designed and fulfills the requirements of the business imparts a positive impression on your visitors. The logo is a trademark of your business and the professional designs of the business stationery or websites build the identity of a business. This unique identity makes it distinct from the others and reflects what the business is all about. 2- Represent the values: Whether a business is small or established, it has its own values, visions, goals and promises. The professional and custom design of a...
Post a Comment
Read more

How to make PR work for you

The digital era has transformed global business needs and many PR agencies have been forced to dust off their cobwebs and adapt to the complicated world of online content. So is traditional PR still relevant I hear you cry? The short answer is yes! Getting your story heard in the digital age may seem daunting but the same rules still apply; good old-fashioned PR and the practices that made it so effective in the first place still at the very core of it all. Understanding exactly what media and messaging an audience wants to engage with is what matters most and all you really need to do is give things a digital twist to ensure your message is actually heard. But doesn’t PR cost a lot of money? The good news is that PR doesn’t have to cost an arm and a leg.  You don’t need to appoint a flashy high-priced agency that delights in racking up big bills and bombarding journalists with countless emails that will probably go straight to spam. Here are five tips to get you started. 1-...
1 comment
Read more