Skip to main content

Top Trends in Email Marketing in 2018

The change cannot be stopped especially in the digital realm. It is ever evolving and continues to lead the businesses towards better.
Email marketing also undergoes several changes and the only way to become dominant is to keep up with these latest trends.

Artificial intelligence – For creating emails more personalized:

For the past few years, artificial intelligence is making waves in the digital world. AI uses data to know about the behaviour and provide useful results.
Like other industries, AI is appearing as a new trend in the email marketing too. It will help in segmenting the email lists, suggesting the products according to the interest and making the emails more personalized.

Videos – For increasing engagement:

Videos have more engagement rates than the written content, shown by studies. Including videos in your emails significantly persuade the subscribers to open and read the email with performing the desired action of a website visit.
To make the emails more interactive and interesting, you can include images, social share buttons, GIFs and other add to cart options.

Mobile friendliness – For improving the outreach:

The Internet is the portal which takes you into another world and mobile is the most convenient way of browsing using the internet. A large number of the people are expected to access their emails through mobile phones.
To get the most from the email marketing, you should create mobile-friendly emails which look perfectly on mobile devices without any image stretching, horizontal scrolling and others issues.

Trigger-based emails – For right emails on right time:

Monitoring the actions taken by the customers and sending them the email according to it now becomes easier with email drip campaign.
It tracks the activity and sends the most appropriate pre-made emails to the subscriber. If someone has just signed up for your emails then the drip campaign automatically sends the welcoming emails to the newcomer. It is the perfect way of sending the most relevant email which is hard to ignore.

Bonus content – For keeping the audience stick to your emails:

There should be more diverse content in your emails which helps you to last your relationship with the customers.
With the emails comprise of business updates or information related to your products or services, it is crucial to keep the target audience engaged with another type of interesting content like tutorials, guides, tips, recipes or the latest news of your industry.

Final Words:

For years, email marketing has been showing great results to the businesses of all sizes. It might feel difficult to catch up with the latest trends but it will provide you with many benefits which increase the traffic to your website and tie more audience in lasting relationship.


The implementation of working strategies is what required for successful email marketing. Seoexperts is an SEO agency in Dubai-UAE. It offers professional services of SEO, PPC, email marketing and social media marketing. Want increased subscribers who open your email and click to your website? If yes, Soexperts should be your destination.



Article By: Seoexperts
Blog Link: Top Trends in Email Marketing in 2018

Comments

Post a Comment

Popular posts from this blog

How to make PR work for you

The digital era has transformed global business needs and many PR agencies have been forced to dust off their cobwebs and adapt to the complicated world of online content. So is traditional PR still relevant I hear you cry? The short answer is yes! Getting your story heard in the digital age may seem daunting but the same rules still apply; good old-fashioned PR and the practices that made it so effective in the first place still at the very core of it all. Understanding exactly what media and messaging an audience wants to engage with is what matters most and all you really need to do is give things a digital twist to ensure your message is actually heard. But doesn’t PR cost a lot of money? The good news is that PR doesn’t have to cost an arm and a leg.  You don’t need to appoint a flashy high-priced agency that delights in racking up big bills and bombarding journalists with countless emails that will probably go straight to spam. Here are five tips to get you started. 1-...
1 comment
Read more

5 Easy Tips to improve your PSD File

Converting a PSD file into a full-fledged and functional website requires many factors to be considered. Minor mistakes can make you re-do the whole task which makes the process time consuming and problematic for both the developer and the client. Taking brilliant tips for PSD file conversion is not a hard thing to do! Now you are going to read the useful tips and advice in this blog which will surely make your work easier. 1- Content flexibility matters: Text, images and visual elements are a vital part of the website. A good performing website should have the flexibility to easily manage the added content. The current design trends depict the use of more design and less content (Text). In some cases, your design with less or no area for content can work but not always. So make your website design adjustable and adaptable to the specific text or any other content type. 2- Do not go for blending modes: Modes in different software do not give the same and smooth results w...
Post a Comment
Read more

Is Twitter going down?

It’s true that in the past few years Twitter is not doing very good. The number of followers is dropping down constantly and Twitter does not seem to handle this bad situation. Recently a news surfaced that a leading actor has warned Twitter to delete his Twitter account due to constant lost of followers which come down from 33 million to 32.9 and still falling. If this happens to continue and millions-follower celebrities are going to leave this microblogging platform then the day is not very far when Twitter will actually shut down. This blue bird started chirping in 2006 and dreamt to go higher but could not counter the bad situation successfully till yet. It actually has lost millions of followers: Reports showed that from 2013 to 2017 in the U.S, Twitter was not used by the businesses as much for marketing campaigns compared to other social media sites like Facebook or Instagram. The statistics revealed that in 2017, Facebook goes up to 85%, Instagram to 70% and Twitter only ...
Post a Comment
Read more