Content marketing is one of the major core elements of digital marketing. It is a solid way of building significant relationships with the customer, making revenue and return on investment. About 80% of the marketers are getting benefits using this factor, if you have not starting it yet its the right time to gear up.
Here are the current trends of content marketing that are popular in 2017.
1- SEO And Content In The Same Jar:
SEO and content marketing work side by side every time. Generating good content will ultimately bring the SEO to height, landing you to the first page of search engine rankings. A researched, informational, interesting and engaging content has the ability to rule like a king. It can catch readers attention, making them buying your products hence become a significant lead to your sales. Google and other search engines rank your website by the quality of content and how much clicks you get. If people found the content interesting, they will surely visit your site more often.
2- Use Of Social Media For Content Distribution:
Social media is not just limited to Facebook and twitter but many other stages also got approximately as much audience as these popular platforms have. From all age groups and regions of the world, number of people spending their time using social media is constantly increasing, open up a new path for branding and marketing. Long content usually are not posted on social media but useful and engaging chunks of content can make place in readers mind. You will find billions of users on social sites, just carefully know where your target audience is and reach to them for promotion.
Social media marketing has become a famous domain to reap the benefits of your efforts by hooking the interest of people to your products or services.
Many people thought of email as dead but it has proven itself to be a steady and constant element of digital marketing. With a little twist and adding other factors can make your readers circle more big and strong. By giving clear call-to-action words and phrases will be helpful for the readers to comprehend what you want from them to do and if you do it using some funny and interesting way, they will certainly read the email whole and may be jump to your website to see what you offer.
4- Revival Of Print Content:
Many high rated businesses are using this medium for publicity too. It is proved to be great to get in touch with your customers with magazines and other printed stuff. By gaining the most recent knowledge through content in magazines you will get even more attention so it is important to keep the audience up-to-date of current information about your products.
5- Personalizing Your Content:
People love more to do business with people rather companies, if you create your page on social sites you can communicate with people more closely. You will come to know about their interests, liking and disliking and can promote your business accordingly. It is a useful way for strong communication with visitors and customers.
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