Skip to main content

How to make PR work for you

The digital era has transformed global business needs and many PR agencies have been forced to dust off their cobwebs and adapt to the complicated world of online content. So is traditional PR still relevant I hear you cry? The short answer is yes!
Getting your story heard in the digital age may seem daunting but the same rules still apply; good old-fashioned PR and the practices that made it so effective in the first place still at the very core of it all.
Understanding exactly what media and messaging an audience wants to engage with is what matters most and all you really need to do is give things a digital twist to ensure your message is actually heard.
But doesn’t PR cost a lot of money? The good news is that PR doesn’t have to cost an arm and a leg.  You don’t need to appoint a flashy high-priced agency that delights in racking up big bills and bombarding journalists with countless emails that will probably go straight to spam.
Here are five tips to get you started.

1- Do your homework:

Understand what subjects are topical and which journalist writes about what topic. You will find that journalists are always up against it, have specific areas that they cover, and are looking to inform their readers of the latest trends and explain their meaning. They are crying out for experts just like you but cultivating a relationship with a journalist takes time and patience.

2- Focus on the needs of the journalist, not yours:

No one cares about your product or business. Every call, email or text a journalist receives throughout the day is roughly the same –“Please write about this amazing thing! There’s nothing else like it I promise!” Be smart and think before you make your pitch. Keep it simple and relevant to the publication and the journalist.

3- Don’t ignore small or regional publications:

You may want to be on the front page of The National every day, but it is not likely to cover you until you have built great credibility. You’re best starting point is small, industry-orientated publications. They are a lot easier to approach and will likely be interested in breaking your story.

4- Make yourself available 24/7:

Journalists on tight deadlines need sources to quote as fast as they can get them and if you happen to be the one they thought of when a big story breaks, you better be ready to deliver.  The first to respond usually get featured.

5- Don’t embellish:


You will find that most journalists know how to tell when something just isn’t true and they may well call you out on it.  If you mislead them even once, not only will they never write about you in a positive way; you’re likely to burn your bridges very quickly. But don’t forget, nothing is off the record, so only say what you are prepared to see in print the next day.


Article By: A&C
Blog Link: How to make PR work for you

Comments

Post a Comment

Popular posts from this blog

Use of Search Intent to grow your Business

Audience research is considered as an imperative aspect of targeting the specific audience. You cannot have any insights about the search patterns of target audience unless you analyze the data and gather the relevant information. Knowing about your audience’s search intent can get you immense benefits of high visibility and enhanced chances of acquiring more clicks. What actually is search intent? It shows the search goal a user wants to achieve. There are various reasons of why the users do a certain query, it may be due to gaining some information, open any website or want to know about a free resource or a product. The span of its benefits expands to some major ‘bosses’ of the business strategy and these are SEO, PPC and content marketing. But the real question here is how it is incorporated in the planning and strategy development? Here is the answer. The three types of search intent: Navigational: In this category, the user directly wants to jump to a specific we...
2 comments
Read more

Garbage Disposal: What to do and what to avoid

Garbage disposals are a fantastic instrument of ease in the kitchen. You know it can be a real time saver when it comes to cleaning up after a meal is finished by the guests. But only when you maintain it properly. In order to avoid creating a long-term plumbing problem, however, you will need to ensure that you treat your appliance with an appropriate care. The most common plumbing problem during the holidays is blamed on the garbage disposer. This is because when the drain line serving the kitchen sink is clogged, it backs up through the garbage disposer. Dos: These are the things you should follow in order to keep the garbage disposer up for a long time. Grind food waste with a strong flow of cold water. It is important as cold water will cause any grease or oils that could get into the unit to solidify. This way, they can be chopped up before they reach the trap. Grind certain hard materials including small chicken and fish bones, small fruit pits, and eggshells. These part...
Post a Comment
Read more