Skip to main content

Common Email Marketing Mistakes You Should Watch For

Marketing is a whole world inside itself! It does not bind to a single platform but a large number of channels can be used to reach your target audience. Email marketing is one of the strongest sources of marketing that is still prevailing in today’s era. It involves the careful crafting of the message that can trigger your customer to read and take actions.
For successful email marketing, you must check for both the current trends and the mistakes that should be avoided in the email marketing.

More focus on the product than the target audience:

This practice is bad as it makes the customers losing interest in your email. Despite this negative aspect, it is included in many marketing strategies. Give more attention in persuading the customers that tells why your product is useful and worthy to purchase. You can add reviews which will act as a plus point in keeping your reader engaged. Don’t forget that customers are your biggest asset and only a well-crafted email can attract and retain them.

When quantity overtakes quality:

Too many emails can make your readers irritated and delete them without reading. Quality includes personalization, interesting content, catchy subject lines and a strong call to action. To increase the traffic you should set the time of sending an email. Sending emails frequently with the old or low-quality content repetitively will hold your customers back from taking the desired action.

Ignorance for creating an attention-grabbing message:

A single message can influence the decision of your customer that can benefit you. Research your audience of what they want, make the key points and add them in an engaging content. Keep your focus on customers as well as potential customers while creating the email so that it can attract both.

Emails with ‘image only’:

Think of an email with one big image and few lines! Is it enough to make your readers take another look? Absolutely not! Visual Content is considered as the powerful tool to connect with many people but no image or overloading with many images can confuse your customers with what to do next. Attachments make the email bulky so add the visual graphics wisely. Moreover, it will take ages to load and there will be no space left for the important message to be added in the email.

Absence of personalization touch:

With the invention and exchange of the latest technology, the expectations of the customers are rising. They want new experiences from the brands and meeting these expectations will make the relationship of customer and the brand stronger. Adding the names only is not sufficient for personalizing the content but you should do more to provide personalized experience to your customers.


Seoexperts is a SEO company in Dubai-UAE, offers proficient services of email marketing. To communicate with the customers effectively, email marketing provides the perfect way. Want to leverage the email marketing that outshine? The team of Seoexperts will help you out.


Article By: SeoExperts.ae
Blog Link: Common Email Marketing Mistakes You Should Watch For

Comments

Post a Comment

Popular posts from this blog

How to make PR work for you

The digital era has transformed global business needs and many PR agencies have been forced to dust off their cobwebs and adapt to the complicated world of online content. So is traditional PR still relevant I hear you cry? The short answer is yes! Getting your story heard in the digital age may seem daunting but the same rules still apply; good old-fashioned PR and the practices that made it so effective in the first place still at the very core of it all. Understanding exactly what media and messaging an audience wants to engage with is what matters most and all you really need to do is give things a digital twist to ensure your message is actually heard. But doesn’t PR cost a lot of money? The good news is that PR doesn’t have to cost an arm and a leg.  You don’t need to appoint a flashy high-priced agency that delights in racking up big bills and bombarding journalists with countless emails that will probably go straight to spam. Here are five tips to get you started. 1-...
1 comment
Read more

5 Energy Conserving Solutions for Commercial Buildings

  In today’s environment, a large population is consuming polluted water and breath in dirty air. Making the commercial or corporate buildings energy efficient helps us in creating clean and better surroundings. A great number of the working professionals spend almost half of the day in offices. Therefore the energy consumption could be very high sometimes that may lead to the high billing cost. Here are few useful tips which give you insights into the practical energy efficient methods which will be really helpful to you. Try to control the increasing energy demand smartly: It is usual for the industries that the demand may raise and it also increases the billing cost of electricity. You can adopt the smart and strategic solutions to save more energy. Regular maintenance of the machines also helps you to decrease the burden on your pocket. Moreover, it keeps the machine working for long period of time, provides an overall benefit of high work efficiency and reduced operatio...
Post a Comment
Read more