Skip to main content

Common Email Marketing Mistakes You Should Watch For

Marketing is a whole world inside itself! It does not bind to a single platform but a large number of channels can be used to reach your target audience. Email marketing is one of the strongest sources of marketing that is still prevailing in today’s era. It involves the careful crafting of the message that can trigger your customer to read and take actions.
For successful email marketing, you must check for both the current trends and the mistakes that should be avoided in the email marketing.

More focus on the product than the target audience:

This practice is bad as it makes the customers losing interest in your email. Despite this negative aspect, it is included in many marketing strategies. Give more attention in persuading the customers that tells why your product is useful and worthy to purchase. You can add reviews which will act as a plus point in keeping your reader engaged. Don’t forget that customers are your biggest asset and only a well-crafted email can attract and retain them.

When quantity overtakes quality:

Too many emails can make your readers irritated and delete them without reading. Quality includes personalization, interesting content, catchy subject lines and a strong call to action. To increase the traffic you should set the time of sending an email. Sending emails frequently with the old or low-quality content repetitively will hold your customers back from taking the desired action.

Ignorance for creating an attention-grabbing message:

A single message can influence the decision of your customer that can benefit you. Research your audience of what they want, make the key points and add them in an engaging content. Keep your focus on customers as well as potential customers while creating the email so that it can attract both.

Emails with ‘image only’:

Think of an email with one big image and few lines! Is it enough to make your readers take another look? Absolutely not! Visual Content is considered as the powerful tool to connect with many people but no image or overloading with many images can confuse your customers with what to do next. Attachments make the email bulky so add the visual graphics wisely. Moreover, it will take ages to load and there will be no space left for the important message to be added in the email.

Absence of personalization touch:

With the invention and exchange of the latest technology, the expectations of the customers are rising. They want new experiences from the brands and meeting these expectations will make the relationship of customer and the brand stronger. Adding the names only is not sufficient for personalizing the content but you should do more to provide personalized experience to your customers.


Seoexperts is a SEO company in Dubai-UAE, offers proficient services of email marketing. To communicate with the customers effectively, email marketing provides the perfect way. Want to leverage the email marketing that outshine? The team of Seoexperts will help you out.


Article By: SeoExperts.ae
Blog Link: Common Email Marketing Mistakes You Should Watch For

Comments

Post a Comment

Popular posts from this blog

5 Shocking Facts About SEO

There is a constant war which SEO strategy works better than other. Brands implement those according to need but some shocking facts might startle you in surprise and may drive you to rethink about the strategies!     1- There are more than 50% Chance of Getting on Top if Have Video on Landing Page:  The most popular search engine ‘Google’ is ranking the websites having videos on the first page of SERPs. It has been found from the studies that videos get 70% more attention than a text. Well, people like to trust the websites having videos as it creates a sense of authenticity. One advantage of video is that it can interact with the audience in a variety of creative ways. You can inform your audience in an influential manner if you are using video as message conveyor. People can easily share it on different media generating leads to your website.  2-  75% of Users Never Scroll Further Than the First Page:  It is a bitter fact but it is true. In thi...
Post a Comment
Read more

Top 6 SEO Tips

SEO is the process of improving the visibility of a website in organic search results and is used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results of a search engine (SERP). SEOEXPERTS.AE  is one of the fastest growing companies in Dubai for SEO. Get in touch with us today to discuss how we can bring your website in googles’s first page. Here are some Seo tips that help to boost your SEO rankings. 1-   Finding the Right Keywords: Keywords play vital role in driving high traffic to any business website. Make sure you choose right keywords that will lead searchers to your site. Correct keywords are relevant to your goals in attracting the right audience and in receiving high number of enquiries. Ensure all your webpages are easy to navigate and filled with relevant keywords. 2- Focusing on Content: Content is king in Seo. Content should be rich in keywords that your customers use when searching...
Post a Comment
Read more

Best ways to prevent dirt from accumulating on floors

Dust is made up of all kinds of particles including dead skin cells, fibers from cloth or paper and dirt mites, etc. Dust can lead to allergy and other health problems. You cannot prevent dust from entering your home, but you can prevent them from affecting you. You can make your environment better by following these simple ways: 1- Use Entrance mats: Entrance mat is the first and foremost preventive measure in your cleaning process. Doormats in front of your doors provide you to clean your shoes before entering the house, which help to reduce the amount of dirt, germs and bacteria you take inside. keep your mats clean all the time, wash them on a regular basis and dust them off regularly. 2- Take off shoes outside the house: Most of the dirt that gets tracked over floors comes from outdoor dirt and grime that stick on your shoes. At the door, set out a basket or cabinet for slippers and encourage your family members to take off shoes outside the door. It help in reduc...
Post a Comment
Read more