Skip to main content

What is more crucial in Web Development, Strategy or Design?

This question has been the point of conflict between web designers and web strategist for many years and still unresolved! Well, design and strategy both hold the imperative position in the development of a website that functions optimally from each aspect.  


Design:

1- It defines the brand’s identity:

The design is the visual face of your website. The design is the first element your target audience comes across when visiting your website. A website that is nicely designed and fulfills the requirements of the business imparts a positive impression on your visitors. The logo is a trademark of your business and the professional designs of the business stationery or websites build the identity of a business. This unique identity makes it distinct from the others and reflects what the business is all about.


2- Represent the values:

Whether a business is small or established, it has its own values, visions, goals and promises. The professional and custom design of a website represent these values to its customers and prospects in the form of attractive designs. When a website is poorly designed, it fails to catch the focus of audience and results in conveying the message ineffectively. Therefore, it is important to create a great interaction with the audience at the first step through an elegantly designed website.  


Strategy:

1- Takes the site at high ranking:

Now come towards the strategies. Can the design meet the business objectives solely or some strategic methods are needed too? The strategy is important to bring the website at the tangible position on SERPs, where the visitors can view it and click the link. The next point of interaction is the website where a captivating design keeps the customer engaged and trigger them for the transaction. Strategies are customized for each website which makes it easy for the customers to get a unique and distinct user experience.


2- Enhance the visibility:

In a crowded digital market, it becomes crucial to adopt such strategies that keep the website visible on various platforms. Search engine optimization techniques, content strategies and other marketing approaches help in increasing the visibility of the website to millions of the audience. You cannot underestimate the power of an optimal strategic plan for web development because it the only way to pave the path for more traffic to the website.


3- For promotional campaigns:

Advertisements and promotional campaigns let your audience discover your brand. Social media provides an excellent opportunity to interact with the audience from any region of the world. Just posting the promotional content on social media sites is not sufficient, an insightful plan or a brilliant strategy is also required to make the campaign successful. Researching the audience, market and competitors is included in the strategy of every business that aids in paving the path for the business to success.
PsdConverters provides eminent services of PSD and sketch files conversion to Wordpress, HTML, Joomla, Magento, and other platforms. Considering the requirements, the professionals deliver the websites that have professional and attractive designs with customized and highly interactive features.

 Article By: PsdConverters
Blog Link: What is more crucial in Web Development, Strategy or Design?

Comments

Post a Comment

Popular posts from this blog

How to make PR work for you

The digital era has transformed global business needs and many PR agencies have been forced to dust off their cobwebs and adapt to the complicated world of online content. So is traditional PR still relevant I hear you cry? The short answer is yes! Getting your story heard in the digital age may seem daunting but the same rules still apply; good old-fashioned PR and the practices that made it so effective in the first place still at the very core of it all. Understanding exactly what media and messaging an audience wants to engage with is what matters most and all you really need to do is give things a digital twist to ensure your message is actually heard. But doesn’t PR cost a lot of money? The good news is that PR doesn’t have to cost an arm and a leg.  You don’t need to appoint a flashy high-priced agency that delights in racking up big bills and bombarding journalists with countless emails that will probably go straight to spam. Here are five tips to get you started. 1-...
1 comment
Read more

5 Easy Tips to improve your PSD File

Converting a PSD file into a full-fledged and functional website requires many factors to be considered. Minor mistakes can make you re-do the whole task which makes the process time consuming and problematic for both the developer and the client. Taking brilliant tips for PSD file conversion is not a hard thing to do! Now you are going to read the useful tips and advice in this blog which will surely make your work easier. 1- Content flexibility matters: Text, images and visual elements are a vital part of the website. A good performing website should have the flexibility to easily manage the added content. The current design trends depict the use of more design and less content (Text). In some cases, your design with less or no area for content can work but not always. So make your website design adjustable and adaptable to the specific text or any other content type. 2- Do not go for blending modes: Modes in different software do not give the same and smooth results w...
Post a Comment
Read more

5 Shocking Facts About SEO

There is a constant war which SEO strategy works better than other. Brands implement those according to need but some shocking facts might startle you in surprise and may drive you to rethink about the strategies!     1- There are more than 50% Chance of Getting on Top if Have Video on Landing Page:  The most popular search engine ‘Google’ is ranking the websites having videos on the first page of SERPs. It has been found from the studies that videos get 70% more attention than a text. Well, people like to trust the websites having videos as it creates a sense of authenticity. One advantage of video is that it can interact with the audience in a variety of creative ways. You can inform your audience in an influential manner if you are using video as message conveyor. People can easily share it on different media generating leads to your website.  2-  75% of Users Never Scroll Further Than the First Page:  It is a bitter fact but it is true. In thi...
Post a Comment
Read more