Skip to main content

How to make PR work for you

The digital era has transformed global business needs and many PR agencies have been forced to dust off their cobwebs and adapt to the complicated world of online content. So is traditional PR still relevant I hear you cry? The short answer is yes!
Getting your story heard in the digital age may seem daunting but the same rules still apply; good old-fashioned PR and the practices that made it so effective in the first place still at the very core of it all.
Understanding exactly what media and messaging an audience wants to engage with is what matters most and all you really need to do is give things a digital twist to ensure your message is actually heard.
But doesn’t PR cost a lot of money? The good news is that PR doesn’t have to cost an arm and a leg.  You don’t need to appoint a flashy high-priced agency that delights in racking up big bills and bombarding journalists with countless emails that will probably go straight to spam.
Here are five tips to get you started.

1- Do your homework:

Understand what subjects are topical and which journalist writes about what topic. You will find that journalists are always up against it, have specific areas that they cover, and are looking to inform their readers of the latest trends and explain their meaning. They are crying out for experts just like you but cultivating a relationship with a journalist takes time and patience.

2- Focus on the needs of the journalist, not yours:

No one cares about your product or business. Every call, email or text a journalist receives throughout the day is roughly the same –“Please write about this amazing thing! There’s nothing else like it I promise!” Be smart and think before you make your pitch. Keep it simple and relevant to the publication and the journalist.

3- Don’t ignore small or regional publications:

You may want to be on the front page of The National every day, but it is not likely to cover you until you have built great credibility. You’re best starting point is small, industry-orientated publications. They are a lot easier to approach and will likely be interested in breaking your story.

4- Make yourself available 24/7:

Journalists on tight deadlines need sources to quote as fast as they can get them and if you happen to be the one they thought of when a big story breaks, you better be ready to deliver.  The first to respond usually get featured.

5- Don’t embellish:


You will find that most journalists know how to tell when something just isn’t true and they may well call you out on it.  If you mislead them even once, not only will they never write about you in a positive way; you’re likely to burn your bridges very quickly. But don’t forget, nothing is off the record, so only say what you are prepared to see in print the next day.


Article By: A&C
Blog Link: How to make PR work for you

Comments

Post a Comment

Popular posts from this blog

5 Shocking Facts About SEO

There is a constant war which SEO strategy works better than other. Brands implement those according to need but some shocking facts might startle you in surprise and may drive you to rethink about the strategies!     1- There are more than 50% Chance of Getting on Top if Have Video on Landing Page:  The most popular search engine ‘Google’ is ranking the websites having videos on the first page of SERPs. It has been found from the studies that videos get 70% more attention than a text. Well, people like to trust the websites having videos as it creates a sense of authenticity. One advantage of video is that it can interact with the audience in a variety of creative ways. You can inform your audience in an influential manner if you are using video as message conveyor. People can easily share it on different media generating leads to your website.  2-  75% of Users Never Scroll Further Than the First Page:  It is a bitter fact but it is true. In thi...
Post a Comment
Read more

Best ways to prevent dirt from accumulating on floors

Dust is made up of all kinds of particles including dead skin cells, fibers from cloth or paper and dirt mites, etc. Dust can lead to allergy and other health problems. You cannot prevent dust from entering your home, but you can prevent them from affecting you. You can make your environment better by following these simple ways: 1- Use Entrance mats: Entrance mat is the first and foremost preventive measure in your cleaning process. Doormats in front of your doors provide you to clean your shoes before entering the house, which help to reduce the amount of dirt, germs and bacteria you take inside. keep your mats clean all the time, wash them on a regular basis and dust them off regularly. 2- Take off shoes outside the house: Most of the dirt that gets tracked over floors comes from outdoor dirt and grime that stick on your shoes. At the door, set out a basket or cabinet for slippers and encourage your family members to take off shoes outside the door. It help in reduc...
Post a Comment
Read more

Top 6 SEO Tips

SEO is the process of improving the visibility of a website in organic search results and is used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results of a search engine (SERP). SEOEXPERTS.AE  is one of the fastest growing companies in Dubai for SEO. Get in touch with us today to discuss how we can bring your website in googles’s first page. Here are some Seo tips that help to boost your SEO rankings. 1-   Finding the Right Keywords: Keywords play vital role in driving high traffic to any business website. Make sure you choose right keywords that will lead searchers to your site. Correct keywords are relevant to your goals in attracting the right audience and in receiving high number of enquiries. Ensure all your webpages are easy to navigate and filled with relevant keywords. 2- Focusing on Content: Content is king in Seo. Content should be rich in keywords that your customers use when searching...
Post a Comment
Read more