Skip to main content

Use of Search Intent to grow your Business

Audience research is considered as an imperative aspect of targeting the specific audience. You cannot have any insights about the search patterns of target audience unless you analyze the data and gather the relevant information.
Knowing about your audience’s search intent can get you immense benefits of high visibility and enhanced chances of acquiring more clicks.

What actually is search intent?

It shows the search goal a user wants to achieve. There are various reasons of why the users do a certain query, it may be due to gaining some information, open any website or want to know about a free resource or a product.
The span of its benefits expands to some major ‘bosses’ of the business strategy and these are SEO, PPC and content marketing. But the real question here is how it is incorporated in the planning and strategy development?
Here is the answer.

The three types of search intent:

  1. Navigational:

In this category, the user directly wants to jump to a specific website. The brand name is used when made a query. So as a business owner, you should optimize your landing pages, titles, URL structures with your name or the products or services you are offering.
Navigational intent is not too good for a lead generation or conversion.

  1. Transaction:

Yes, this is what you desire, a real opportunity for you to engage the target audience and convert them!
It is worthy to invest in so you should optimize your PPC ads with the right keywords and create interesting and attractive landing pages. Add the words like ‘purchase’, ‘reasonable’, ‘affordable’, free trials and similar in your keywords to gain more attention.

  1. Informational:

In this search intent, the major goal of use is to get information. This seems simple but it’s not. If you get a focused look you will feel that it is the part of where you can turn the user towards your business
Including content that is useful for the user, provides industry relevant information and news can divert your user to sales funnel. When you provide the best information to them, they will be more likely to engage with your content and finally, it persuades the user to prefer you when he/she thinks to buy or want a service you are offering.

How will it benefit your business?

More engagement, a better relationship with the customers and high conversion rates can be availed by optimising the search intent which increases your tangibility.
Your content is likely to make a place in the snippets which also has significant benefit for voice searches. More people want to stay on your page and you can outreach wider audience with optimized search intent.


Nadkaar is the digital agency in Dubai-UAE. It offers the quality services of web designing, development, SEO, branding, graphic design and others. The 360 digital solutions render all the services that are required for launching, running and the management of a website. Nadkaar facilitates you to convert more prospects into customers.


Article By: Nadkaar
Blog Link: Use of Search Intent to grow your Business

Comments

Post a Comment

Popular posts from this blog

Did You Know That These Safety Devices Also Expires?

Got surprised? But the safety devices actually expire whether they have expiry dates written on them or not. In many homes making the storage empty of expired food, medicines or other solutions is a practice which is a good habit but does you ever think that safety devices also need to be replaced with new when expired? That is why from today you should do a thorough audit of your house and check all the safety devices for their performance, if you find any defect in functioning, immediately throw it away. The defect in small safety devices should not cost your harm so keep alert! Fire Extinguisher:  You may have a fire extinguisher placed in your kitchen. The usability years can vary in different types of fire extinguishers like disposable models can last for five to seven years and non-disposable models need alternate recharging after every five to six years. For safety, improvement checks for the tags if any for the specifications of the maintenance schedule is necess...
Post a Comment
Read more

Another year, another set of challenges: is it make or break for the PR industry in 2018?

2017 has been a big year for the PR industry. Not only did we witness myriad crises, campaigns and the odd fall from grace, but a number of new trends also emerged. Live-stream video, for example, grew in popularity as did the use of influencers to drive engagement. 2018 looks — at least on paper — like an unprecedentedly good setup for the PR and marketing industry. But behind the scenes, the industry appears shockingly vulnerable. Micro moments Information can be accessed faster and faster with the use of smartphone applications, notifications, and social media. According to Huffington Post, 55 per cent of the time people use their smartphones, they do so in short bursts of 30 seconds or less. Look at how US President Donald Trump communicates with his millions of followers. Bite size sound bites are what he does best, even if the content isn’t exactly worth reading. But he grabs the attention of his audience by drip feeding tiny bits of information on a regular basis. With i...
Post a Comment
Read more

6 things we learned in our first year as a business

The first year is always the hardest. That’s one thing you’ve definitely heard before; because it’s true. You sacrifice time with family, you let your social life take a back seat and you almost certainly have trouble sleeping when every thought and feeling from the day before is swirling around in your head at 4am. But the point is - it should be this hard because the rewards of building a business are worth the ride. It’s a never-ending rollercoaster of exhilarating ascents, unexpected turns and spiraling nose dives. But we wouldn’t have it any other way. Every day, we get validation from people who love what we do. In our first 12 months, we met some of the most fascinating people on the planet and we easily learned more than we would have in 10 years. Here are six lessons we learned in our first 12 months. 1- Don’t try to be the best Being popular may have been important when you were at school. In business, the opposite is true. When we started, we knew other agencies were o...
Post a Comment
Read more