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Use of Search Intent to grow your Business

Audience research is considered as an imperative aspect of targeting the specific audience. You cannot have any insights about the search patterns of target audience unless you analyze the data and gather the relevant information.
Knowing about your audience’s search intent can get you immense benefits of high visibility and enhanced chances of acquiring more clicks.

What actually is search intent?

It shows the search goal a user wants to achieve. There are various reasons of why the users do a certain query, it may be due to gaining some information, open any website or want to know about a free resource or a product.
The span of its benefits expands to some major ‘bosses’ of the business strategy and these are SEO, PPC and content marketing. But the real question here is how it is incorporated in the planning and strategy development?
Here is the answer.

The three types of search intent:

  1. Navigational:

In this category, the user directly wants to jump to a specific website. The brand name is used when made a query. So as a business owner, you should optimize your landing pages, titles, URL structures with your name or the products or services you are offering.
Navigational intent is not too good for a lead generation or conversion.

  1. Transaction:

Yes, this is what you desire, a real opportunity for you to engage the target audience and convert them!
It is worthy to invest in so you should optimize your PPC ads with the right keywords and create interesting and attractive landing pages. Add the words like ‘purchase’, ‘reasonable’, ‘affordable’, free trials and similar in your keywords to gain more attention.

  1. Informational:

In this search intent, the major goal of use is to get information. This seems simple but it’s not. If you get a focused look you will feel that it is the part of where you can turn the user towards your business
Including content that is useful for the user, provides industry relevant information and news can divert your user to sales funnel. When you provide the best information to them, they will be more likely to engage with your content and finally, it persuades the user to prefer you when he/she thinks to buy or want a service you are offering.

How will it benefit your business?

More engagement, a better relationship with the customers and high conversion rates can be availed by optimising the search intent which increases your tangibility.
Your content is likely to make a place in the snippets which also has significant benefit for voice searches. More people want to stay on your page and you can outreach wider audience with optimized search intent.


Nadkaar is the digital agency in Dubai-UAE. It offers the quality services of web designing, development, SEO, branding, graphic design and others. The 360 digital solutions render all the services that are required for launching, running and the management of a website. Nadkaar facilitates you to convert more prospects into customers.


Article By: Nadkaar
Blog Link: Use of Search Intent to grow your Business

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