Skip to main content

Use of Search Intent to grow your Business

Audience research is considered as an imperative aspect of targeting the specific audience. You cannot have any insights about the search patterns of target audience unless you analyze the data and gather the relevant information.
Knowing about your audience’s search intent can get you immense benefits of high visibility and enhanced chances of acquiring more clicks.

What actually is search intent?

It shows the search goal a user wants to achieve. There are various reasons of why the users do a certain query, it may be due to gaining some information, open any website or want to know about a free resource or a product.
The span of its benefits expands to some major ‘bosses’ of the business strategy and these are SEO, PPC and content marketing. But the real question here is how it is incorporated in the planning and strategy development?
Here is the answer.

The three types of search intent:

  1. Navigational:

In this category, the user directly wants to jump to a specific website. The brand name is used when made a query. So as a business owner, you should optimize your landing pages, titles, URL structures with your name or the products or services you are offering.
Navigational intent is not too good for a lead generation or conversion.

  1. Transaction:

Yes, this is what you desire, a real opportunity for you to engage the target audience and convert them!
It is worthy to invest in so you should optimize your PPC ads with the right keywords and create interesting and attractive landing pages. Add the words like ‘purchase’, ‘reasonable’, ‘affordable’, free trials and similar in your keywords to gain more attention.

  1. Informational:

In this search intent, the major goal of use is to get information. This seems simple but it’s not. If you get a focused look you will feel that it is the part of where you can turn the user towards your business
Including content that is useful for the user, provides industry relevant information and news can divert your user to sales funnel. When you provide the best information to them, they will be more likely to engage with your content and finally, it persuades the user to prefer you when he/she thinks to buy or want a service you are offering.

How will it benefit your business?

More engagement, a better relationship with the customers and high conversion rates can be availed by optimising the search intent which increases your tangibility.
Your content is likely to make a place in the snippets which also has significant benefit for voice searches. More people want to stay on your page and you can outreach wider audience with optimized search intent.


Nadkaar is the digital agency in Dubai-UAE. It offers the quality services of web designing, development, SEO, branding, graphic design and others. The 360 digital solutions render all the services that are required for launching, running and the management of a website. Nadkaar facilitates you to convert more prospects into customers.


Article By: Nadkaar
Blog Link: Use of Search Intent to grow your Business

Comments

Post a Comment

Popular posts from this blog

How to make PR work for you

The digital era has transformed global business needs and many PR agencies have been forced to dust off their cobwebs and adapt to the complicated world of online content. So is traditional PR still relevant I hear you cry? The short answer is yes! Getting your story heard in the digital age may seem daunting but the same rules still apply; good old-fashioned PR and the practices that made it so effective in the first place still at the very core of it all. Understanding exactly what media and messaging an audience wants to engage with is what matters most and all you really need to do is give things a digital twist to ensure your message is actually heard. But doesn’t PR cost a lot of money? The good news is that PR doesn’t have to cost an arm and a leg.  You don’t need to appoint a flashy high-priced agency that delights in racking up big bills and bombarding journalists with countless emails that will probably go straight to spam. Here are five tips to get you started. 1-...
1 comment
Read more

Dirty Retail stores – Are they repelling your Customers?

A clean and professional looking retail space has a positive influence on the minds of your customers which make it easy for you to attract your customers and keep them engage with your business. Designate the areas: In retail stores, many customers are entering the stores, shopping around and many are exiting at the same time. Not creating a clear flow of people can turn your store in chaos. There should also be proper plan according to which the customers find the exact same thing they want in short time. Placement of irrelevant items, dropped items on the floor near shelves or disorganized area have a negative impact on your customers. Guide the customers to the products they desired and help them to choose the best is an imperative part of providing sales- driven customer experience. Cleanliness can increase your sales rate: A dirty and unmaintained area with old painted walls, improper lighting, glass doors with fingerprints and spillages are all the elements which creat...
Post a Comment
Read more

5 Energy Conserving Solutions for Commercial Buildings

  In today’s environment, a large population is consuming polluted water and breath in dirty air. Making the commercial or corporate buildings energy efficient helps us in creating clean and better surroundings. A great number of the working professionals spend almost half of the day in offices. Therefore the energy consumption could be very high sometimes that may lead to the high billing cost. Here are few useful tips which give you insights into the practical energy efficient methods which will be really helpful to you. Try to control the increasing energy demand smartly: It is usual for the industries that the demand may raise and it also increases the billing cost of electricity. You can adopt the smart and strategic solutions to save more energy. Regular maintenance of the machines also helps you to decrease the burden on your pocket. Moreover, it keeps the machine working for long period of time, provides an overall benefit of high work efficiency and reduced operatio...
Post a Comment
Read more