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How to make PR work for you

The digital era has transformed global business needs and many PR agencies have been forced to dust off their cobwebs and adapt to the complicated world of online content. So is traditional PR still relevant I hear you cry? The short answer is yes! Getting your story heard in the digital age may seem daunting but the same rules still apply; good old-fashioned PR and the practices that made it so effective in the first place still at the very core of it all. Understanding exactly what media and messaging an audience wants to engage with is what matters most and all you really need to do is give things a digital twist to ensure your message is actually heard. But doesn’t PR cost a lot of money? The good news is that PR doesn’t have to cost an arm and a leg.  You don’t need to appoint a flashy high-priced agency that delights in racking up big bills and bombarding journalists with countless emails that will probably go straight to spam. Here are five tips to get you started. 1- Do
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The Chinese are coming

The UAE’s luxury hotel market has enjoyed strong growth over the past few years and the demand for luxury tourism is steadily increasing. And what is one of the biggest drivers of this growth? Well it’s really a question of what, it’s a question of who; the Chinese. Every year, the UAE attracts more than 15 million tourists spending almost $20billion (almost AED 75bn). This year, around 154 million of those travelers are expected to be Chinese tourists and in 2022 that number is predicted to rise to 244 million. GCC countries combined are currently believed to attract almost two per cent of China's total outbound tourism market, and are expected to host a total of 2.5 million visitors per year by 2021. With the surge in inbound tourism from China, luxury hotel brands in particular, have had to evolve and adapt to consumer shifts and competitive pressures. The affluent Chinese consumer segment is becoming increasingly diverse and their expectations set the bar for luxury hotels

Use of Search Intent to grow your Business

Audience research is considered as an imperative aspect of targeting the specific audience. You cannot have any insights about the search patterns of target audience unless you analyze the data and gather the relevant information. Knowing about your audience’s search intent can get you immense benefits of high visibility and enhanced chances of acquiring more clicks. What actually is search intent? It shows the search goal a user wants to achieve. There are various reasons of why the users do a certain query, it may be due to gaining some information, open any website or want to know about a free resource or a product. The span of its benefits expands to some major ‘bosses’ of the business strategy and these are SEO, PPC and content marketing. But the real question here is how it is incorporated in the planning and strategy development? Here is the answer. The three types of search intent: Navigational: In this category, the user directly wants to jump to a specific we

Gesture Driven UI:  A novel Way of Interaction

Designers usually seem to strive hard to make the user experience better with minimal web designs and enhanced navigation. To teach the user for taking certain actions if you add two or three buttons below each image then the website will be more likely as mess which will be difficult to handle. Now the latest solution to this problem is gesture driven UI which has become popular in mobile applications. What is gesture driven UI? It is imperative to design the responsive websites which run seamlessly on varying screen sizes. The gesture UI enables the users to perform different actions like tap, swipe, drag and others to interact on the website with convenience. The purpose of gestures is to have a powerful control which feels intuitive and natural. The gestures are not visible to the users so you have to give a clue to the users or unless they will unaware of it. Watch for your requirements when design: There are various types of gestures as: Tap Double tap Swipe Slide

Benefits of PSD to WordPress for Business

WordPress is beyond comparison for its convenience in use, simplicity, security and a lot of other features which help the user to create a unique and tailored website for the business. WordPress: A platform with thousands of themes and plugins: Your website cannot stand out until it has exclusive features and attention gaining design. An appealing website is the need of today and WordPress is giving the perfect opportunity to the businesses to make their online presence dominant and distinct in the market. If you see the WordPress plugin directory, thousands of plugins are available, sufficient to fulfil the needs of every business. Cost-effective in use: This open-source platform is free to use and supported by a large community of developers who come forward to provide the solutions for any possible problem. As a business, you are required to upgrade your plan but it is also cheap. It is a self-hosted platform so you can easily start using it after conversion and initiate b

Garbage Disposal: What to do and what to avoid

Garbage disposals are a fantastic instrument of ease in the kitchen. You know it can be a real time saver when it comes to cleaning up after a meal is finished by the guests. But only when you maintain it properly. In order to avoid creating a long-term plumbing problem, however, you will need to ensure that you treat your appliance with an appropriate care. The most common plumbing problem during the holidays is blamed on the garbage disposer. This is because when the drain line serving the kitchen sink is clogged, it backs up through the garbage disposer. Dos: These are the things you should follow in order to keep the garbage disposer up for a long time. Grind food waste with a strong flow of cold water. It is important as cold water will cause any grease or oils that could get into the unit to solidify. This way, they can be chopped up before they reach the trap. Grind certain hard materials including small chicken and fish bones, small fruit pits, and eggshells. These part

12 Astonishing Uses of the Coffee Filters you probably didn’t know

Made from the paper, coffee filters are used as a sieving utensil for coffee brewing but we can see it used for a myriad of other purposes too. You can read many exceptional uses of the coffee filters which can save you from spending money on different stuff for which coffee filters could be the best alternative for. Great for glass cleaning: These easily available filters are tear resistant when coming in contact with the water. Therefore, it acts as a dust remover and glass cleaner for sparkling. Good for makeup touch-ups: Put some coffee filters in your bag and go confidently in any party. You can use these for sweat absorbing and makeup touch-ups. Incredible nail polish remover: Why go for cotton balls when you have coffee filters? These work best for removing the nail polish without any damage to your nails due to its softness. Excellent alternate of tea bags: Oh, forget the tea bags? Not even a problem! Just put some loose tea in the tea bag and tie it. Now your