Alisha Balushi

Artificial intelligence is now taking a dominant position in various industries. It is making the work easy and without repetition. But on the trouble side, it may replace the almost half of the human workforce in the next 15-20 years. When we are creating a smarter world, it is crucial to think about unemployment. In the realm of design, AI can solve many problems of designers that take much time and enable us to consume that extra time in thinking more strategically. Although we can predict how the future with AI will be through chatbots like Apple’s Siri, Google’s home or the self-driving cars, the sight of the world using artificial intelligence in full gear will be worthy to see! A way to smarter design systems: “Optimisation of designs in short time”. By these few words, you can understand what AI can do for designers. Design system comprises of many components that can be used in different combinations as needed. You can understand it by a Lego in which each block ca...

This piece of writing is about the latest trends of digital marketing that will be used in 2018 which you have seen initially in 2017 but now they are ready to rule. To remain above the traditional marketing curve, you have to get the current updates related to digital marketing. As advanced technology is bringing new experiences for the people, you better prepare to integrate these novel marketing strategies to catch the glance of your audience first. 1- Digital stories for touching experience: ‘Stories’ are gaining popularity with each passing day. It is mainly a feature of social media realm and it is about sharing short videos. Instagram, Snapchat and YouTube have already adopted the trend while Facebook and Whatsapp are on the way to join the race. Stories provide the fun way of conveying the moments with others and it also does not take much time to watch. Seeing the popularity, it can be predicted that stories are going to be a chief part of digital marketing this yea...

When the name ‘social media’ comes to mind, naturally we start thinking of it as a marketing platform for connection, communication and bigger audience. Social media sites are fast growing, adopted many novel techniques and technologies for better experiences for users. Brands are taking the benefits from these large platforms that provide cost-effective marketing solutions. Artificial intelligence is already taking the customer service to the whole new level and the introduction of VR/AR is another way of giving more fun to the users. But Twitter does not seem to take part in this race. Compared to other sites, Twitter still has many problems and the features which are needed to be reviewed.  Hopefully, Twitter will make its way to provide new experiences and interactions to the customers in 2018. Image-recognition triggered ads by Twitter: This sort of ads comes under the limelight when Twitter announced in 2017 that the new image-recognition ads will be introduced. Thi...

For web developers, JavaScript library is not unknown. It is involved in the development of interactive aspects of the websites. But JavaScript requires coding that consumes most of the time of developers. To create ease in web development and relief the developers with less coding, Angular JS is developed. It is a JavaScript framework that allows the development of front-end web and mobile applications. AngularJS enables the developers for building a dynamic web application. AngularJS is also helpful in creating single page applications that are now prevailing in the business industry. 1- Multiple modules and two-way data binding: Modularity permits easy implementation and maintenance of a web application. Multiple modules are bonded to each other to run the complete application. Multiple modules can be created using AngularJS for an application. Modularity is one of the best features of AngularJS.  It automatically identifies the requirement of a module and binds it to the...

Have you designed and developed a website or wrote a blog? Now it’s time to make it visible for billions of the people around the globe. SEO strategies are crucial part for the visibility and ranking on search engines and customized SEO techniques can help you in getting maximal traffic. You may have read about several conventional techniques of ranking high on search engine result pages but in this blog, you will get to know about some proven tips that will also help you gain significant benefits from SEO in future. Closely pay attention to the behavior of user: Users type different words for searching what they want and due to alterations in the algorithm towards better results, give those users the most appropriate search results. The keyword is the master player in search engine optimization game and if you understand the search results, generate keywords accordingly then your website will be at the top. Google shows results based on the user intention so you can take hi...

Content marketing is focused on generating valuable, relevant and quality content to target clear audience and convert them for your business. A candid content is created with keeping in mind the target audience, the relevant topic covered and your products and services. The local content strategy involves the keywords indicating local business and the content created will target the local audience. This strategy has significant value for the businesses that are startups, growing or local. Good for business authority: Local content has relevant written material according to the business and links are the best method to rank high on search engine result pages. The more links that are pointed to your site, more chances will appear for high ranking and visibility. Google will consider your website as authoritative and eventually position you higher on the SERPs. Optimizing this strategy, you can rank other keywords with ease too. Rank the landing pages high with inbound links: ...

Do you know that most of the websites are created using the popular platform that is called as ‘WordPress’? Developed and released in 2003, Wordpress has now become the most used platform for website and blogging site development and management. Many popular brands like Facebook, Sony, Disney, LinkedIn, Time Magazine and more are using WordPress due to its highly flexible and robust features. WordPress can be used in a variety of different ways like for content management, gallery, portfolio, shopping store, video collection site, arcade and the list goes on. It’s really simple to use: Daily thousands of people are joining the WordPress. The chief reason behind this is the ease and simplicity to learn and use the WordPress. It does not require much technical expertise to add, edit or manage the website. If you are a website owner and want to modify your website, WordPress provides easy ways to edit the content and change the features you want. Highly customizable through ...

Every time someone asks me what I do, it is never really that easy to give a simple answer. I find myself constantly explaining to people (and that includes potential clients) that we don’t buy advertising, we aren’t the people with clipboards conducting surveys in malls, we don’t have a team of top journalists locked in our offices who will publish anything we tell them to, and we certainly don’t do anything for free. PR is a business. Or to give it a better description – the persuasion business. We persuade audiences via earned methods . Whether it’s the traditional media, social media or speaking engagements, we communicate with our audiences through trusted , not paid, sources. There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.” Advertising is paid media, public relations is earned media . PR people are storytellers . We create narratives. PR can be used to build, protect or boost reputations through the media, social media, or self-prod...

2017 has been a big year for the PR industry. Not only did we witness myriad crises, campaigns and the odd fall from grace, but a number of new trends also emerged. Live-stream video, for example, grew in popularity as did the use of influencers to drive engagement. 2018 looks — at least on paper — like an unprecedentedly good setup for the PR and marketing industry. But behind the scenes, the industry appears shockingly vulnerable. Micro moments Information can be accessed faster and faster with the use of smartphone applications, notifications, and social media. According to Huffington Post, 55 per cent of the time people use their smartphones, they do so in short bursts of 30 seconds or less. Look at how US President Donald Trump communicates with his millions of followers. Bite size sound bites are what he does best, even if the content isn’t exactly worth reading. But he grabs the attention of his audience by drip feeding tiny bits of information on a regular basis. With i...

There are many benefits of a clean house. It creates a pleasurable feeling, sense of relaxation and above all, your family and kids will remain far away from harmful diseases. Usually, we keep our place clean but some areas in the house get success in hiding from our sight while doing routine cleaning. Dust builds and germs nest in such areas easily and to keep the surrounding environment safe, it is vital to clean these areas in periodic time. Below are some neglected areas of the home that requires proper and deep cleaning. Framed picture collages on walls: Framed pictures on the wall are always been a lovely décor. But with time these pictures get dust which does not feel very dirty but on a closer look, a layer of dust is visible on the upper side and front surface of the picture frame. You can do the cleaning of collages weekly or as suitable for you to have a shiny and adorable collage! Ceiling and ceiling fans: These are mostly overlooked. Your fan collects dust...

Mounting a TV or installation of any appliance may give you cold sweats if you are used to the services of professional. Well, no matter how confident you are in doing such sort of tasks, you cannot do it better than a professional. Whether you are moving to a new place or bought a new TV, these tips will help you in mounting the TV safely at home. Ready to mount the TV?  Let’s start! Bring the right tools: Of course, you cannot do it without important tools so first grab the tools you are going to work with. Pencil for marking A tape measure Screwdriver to tighten the bolts Drill machine Level Stud finder or Toogle Mark the wall and hang the frame: The first and imperative thing to keep in mind is, just do your work slowly as rushing may harm you or cause any damage to your TV. Collect the tools and devices to be used and slowly do the mounting. Stud finders and toggles are used to find the studs where you want to mount the TV. A stud finder is usually tricky to ...

Essential oils are traditionally being used for many years for the treatment of minor ailments, therapies and various other purposes. These oils are extracted from flowers, fruits, seeds and other parts of plants. Many people use these beneficial oils in homes as they are natural and safe. No doubt these oils help in a great way to get health benefits and solutions. 1- As cleaning enhancer: The lemon essential oil will give your utensils a new and cleaner look. Add few drops in dishwashing agent for sparkling dishes. By lemon oil, you can also clean the kitchen counters and keeps them away from microbes. Few drops of lime and bergamot (in equal quantity), baking soda, and hydrogen peroxide could be the best scrubber for the kitchen sink. After scrubbing, rinse it with warm water. 2- As a laundry freshener: Many laundry fresheners are available in the market but don’t go for them. Home-made laundry fresheners are grapefruit and lavender essential oils. Add few drops in the d...

Google webmaster tool or Google search console is an imperative tool for solving different website relevant issues. The amazing features of this tool greatly help to check the indexing and improve the visibility of the site. This tool basically identifies the problems, Google faces when indexing your website so monitor your website and made changes to requirement. It will not be wise if you ignore using this tool as ignorance means losing potential customers. In this blog, you will get to know about the ways which will improve your website from various aspects. Include a sitemap to ensure Google knows about your website: The foremost step is helping Google know about the content of your website either written or visual. For this, add a sitemap to allow Google index your pages. You can use WordPress plugins for creating a sitemap. Site mapping of videos enables Google to index your page having that video instead of redirecting the visitors to other sites. Once your sitemap is cr...

Open the fridge and feel that pesky and strong smell of gunk on the packs placed at the back? Fridge is used as a storage appliance and we do not pay attention to neither its arrangement or nor its cleaning. We keep food in fridge that’s why from hygiene point of view fridge should be kept clean to prevent the growth of mold and maintain its efficiency to the highest level. Chemical usage in the fridge is not safe so here we give you the tips of cleaning your fridge in three simple stages. 1- Fridge emptying: Unplug it: Dealing with an electrical appliance is scary so it is better if you unplug it. You can save energy when you are required to do a deep cleaning. But when the socket is out of your reach as behind the fridge then there is no problem! You just have to turn your fridge to its highest temperature setting. Take out every food item: Remove every item out of the fridge carefully. If any ‘food can’ needs extra cooling then put in in the cooler filled with ice. Wi...

Drain clogging or leaked pipes? We often take the solutions of these small plumbing problems for granted. But in reality, we do not have any sort of training in setting wrong faults to right. With little or no knowledge of plumbing we only make the problem worst and devastating for ourselves. In this blog, you can read about common mistakes in plumbing. 1- Using Wrong Tools: There are different types of plumbing work and each requires a separate set of working tools. At home, we generally do not have right tools to work or fix a problem. Plumbing jobs require specific tools and techniques to restore any problem. Call the professional as they have knowledge and expertise in doing tasks. 2- Poor Drain Slope: Perfectly angled drain slope causes the drain pipe to take away water and solid waste properly. If the pipe is over sloped (i.e greater than ½ inch per feet) the solid will remain behind causing the clog of waste and liquid will flow as liquid flows faster than solid. The i...

Social media sites are the first focus of marketers and businesses for promotional campaigns and marketing of the brands. Facebook marketing is a cost-effective and result-driven strategy which pays off the efforts and lead the brand on the track of high visibility and authority. That’s why you should keep a sharp eye on the trends in Facebook marketing in 2018. Live on Facebook: It enables the user to interact in real-time with brands creating a strong connection with the target audience. A successful promotional campaign can be done by scheduling for the upcoming live videos on your profile, it will make the customers aware of your video releasing. Updates of the latest arrivals can be announced with Facebook live videos. Video-the ‘most wanted’ in digital content: Videos are the major source of interaction and have increased by 50% in 2017 than past years as studied by Search engine Journal. More than 80% of Facebook users claim that they like to watch videos than blog pos...

The contemporary web is evolving constantly provides the way to develop the website that is more interactive and dynamic in functions. Performance of the website plays a key role in the seamless and excellent user experience. Static website was the phenomenon of past years but now in the coming years, we will expect more high-performance static websites. Web developers need to know the recent trends that will rule web development in 2018 for creating easy to navigate and innovative web designs for the websites. What is React Js? It is an open source JavaScript library for building user interfaces for applications and websites.  This library has many features that enables the users for application development which are simple, fast, and scalable. It uses JSX for templating but the coding can also be done using old java libraries. Why using React JS for web development in near future will be significant? The advanced and changeable user interface has made React JS the popu...

Digital trends are in constant change that almost every time it is hard to keep the pace with. Those businesses remain behind in current trends adoption will be left in the end rows that is why seeking and applying the latest trends is far better than waiting for the latest trends to be present commonly in market then implement. Therefore peruse the change and ride on it before they are common. In this blog, you will get the idea of ‘trendy trends’ of 2018 that are going to impact the sphere of web development.   Websites With Push Notifications:  Push notification has been the popular tool for the mobile user engagement for the past few years but the inclusion of this feature in the websites is changing the direction to more user engagement and of course improved the user experience. It permits the notifications such as a message or a post to be seen by the user even when it is closed and can be redirected to that site instantly by clicking on that.   One Page Web...